| 段正洁,谭浩,赵丹华,赵江洪.基于风格语义的产品造型设计评价策略[J].包装工程,2018,39(12):107-112. |
| 基于风格语义的产品造型设计评价策略 |
| Evaluation Strategy of Product Modeling Design Based on Style Semantics |
| 投稿时间：2018-02-03 修订日期：2018-06-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.12.020 |
| 中文关键词: 风格语义 产品造型设计 目标权重 造型评价策略 微型汽车 |
| 英文关键词: style semantics product modeling design target weighting modeling evaluation strategy mini vehicle |
| 基金项目:国家973科技计划（2010CB328001）；国家自然科学基金（51605154）；湖南省重点研发计划（2016GK2010）；中央高校基本科研业务费 |
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| 中文摘要: |
| 目的 通过研究微型汽车，进一步对产品造型设计评价策略进行研究。方法 首先建立语义评价量表，通过分词、词频统计、分类实验、聚类分析等方法确定了7个造型风格核心语义词，作为造型设计的评价指标；在确定造型设计意向后，借助“目标权重”机制赋予各个评价指标相应的权重系数；采用对程度副词进行解释、归纳、排序的方法来划分程度层级。其次，使用语义评价量表对设计方案进行量化测评，记录评价过程，分析评价结果。结果 构建了一种以风格语义为评价指标的产品造型设计方案评价工具，并对3款微型汽车造型方案进行了评价实践，验证了该方法的合理性和有效性。结论 提供了一种可行、直观的评价方法，对产品造型设计具有理论和实践意义。 |
| 英文摘要: |
| the evaluation strategy of product modeling design is studied by analyzing the micro cars. Firstly, the semantic evaluation scale is established in three steps. By the methods of text segmentation, word frequency statistics, classification experiment and cluster analysis etc. 7 core semantic words of modeling style are determined as a rating index for modeling design. After determining the design intention, the weight coefficient of each rating index is given by the "target weight" mechanism. Explanation, conclusion and sort of the degree adverbs are made to divide the degree level. Secondly, the design scheme is evaluated by using the semantic evaluation scale, record the evaluation process and analyze the evaluation result. An evaluation tool for product modeling design based on style semantics is established, three models of mini cars are evaluated, the rationality and validity of this method is verified. A feasible and intuitive evaluation method is provided, which has theoretical and practical significance for product modeling design. |
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