| 张凯.平面设计中本土元素的创新应用[J].包装工程,2018,39(12):262-265. |
| 平面设计中本土元素的创新应用 |
| Innovation and Application of Native Elements in Graphic Design |
| 投稿时间：2018-02-14 修订日期：2018-06-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.12.050 |
| 中文关键词: 本土元素 平面设计 融合 |
| 英文关键词: native elements graphic design integration |
| 基金项目:黑龙江省哲学社会科学研究规划项目（16YSE13）；黑龙江省艺术科学规划项目（2016A027）；黑龙江省哲学社会科学研究规划项目（16YSE14）；黑龙江省高等教育学会“十三五”高等教育科研课题（16G449） |
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| 中文摘要: |
| 目的 探究本土元素在平面设计中的应用策略。方法 从本土化的相关概念展开，分析我国类型多样、特征鲜明的本土元素，总结本土元素应用于平面设计领域中的重要作用，在此基础上深入分析本土元素在包装、标志和广告设计中的创新应用策略，结合奶制品、酒品、茶叶的包装实例，城市标志、银行标志设计实例以及平面广告设计实例加以论证，深入探究未来本土元素的发展及其与平面设计的更大可能性，并对平面设计师的设计思路进行规划和指引，探索更加多样化的设计策略。结论 本土元素与平面设计的融合，可以借助丰富的文化内容和情感形成一个全新的亮点，成功表达平面设计作品的主题，在无形中影响大众的文化生活，促进平面设计作品的长远发展。 |
| 英文摘要: |
| It aims to explore the application strategy of local elements in graphic design. Starting from the related concepts of localization, it analyzes the diverse and distinctive native elements in China, and summarizes the important role of local elements in the field of graphic design. On this basis, the innovative application strategies of local elements in packaging, marking and advertising design are analyzed in depth, combined with dairy products, wine products, and wine products. The example of tea packaging, city logo, Bank logo design and graphic advertisement design are demonstrated. The development of the future local elements and the more possibility of the plane design are deeply explored, and the design ideas of graphic designers are planned and guided to explore a more diversified design strategy. The integration of local elements and graphic design can form a new bright spot with the help of rich cultural content and emotion. It can successfully express the theme of graphic design, influence the cultural life of the public and promote the long-term development of graphic design works. |
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