| 张妍,罗京艳.天津非物质文化遗产活态传承与产业化发展模式研究[J].包装工程,2018,39(18):73-77. |
| 天津非物质文化遗产活态传承与产业化发展模式研究 |
| Living Inheritance and Industrialized Development Mode of the Intangible Cultural Heritage in Tianjin |
| 投稿时间：2018-03-08 修订日期：2018-09-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.18.016 |
| 中文关键词: 非物质文化遗产 民俗文化 产业化 数字化 |
| 英文关键词: intangible cultural heritage folk culture industrialization digital |
| 基金项目:天津市艺术科学规划项目（C16085） |
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| 中文摘要: |
| 目的 为天津非物质文化遗产的动态传承提供与时俱进的新方法，打破传统民俗产品的市场化程度较低、传承载体单层次化、消费群体单一化的局面。助力天津地域民俗文化发展，树立高品质城市形象，提升城市经济发展速率。方法 从资源整合、生活需求、资源特色、传承发展的角度，整合天津非遗文化传承与民俗产品产业的互联关系。开发基于非物质文化保护的天津民俗产品产业发展模式，建立以民族的需求、生活使用的需求、民族文化普及的需求、藏品消费的需求等方向的层级分析系统；从产业化进程角度把握非遗元素，建立数字化保护、展示及营销平台，以适应时代发展需求。结论 在天津非物质文化遗产与传统文化用品产业化互联关系的基础上建立天津民俗文化产品产业化发展模式，促进民俗文化活态传承与社会经济共同发展。 |
| 英文摘要: |
| The work aims to provide timely new ways for living inheritance of the intangible cultural heritage in Tianjin and break the situations of traditional folk products, including low marketization, inheriting carrier of sheer level, and the monotonous state of consumer groups, so as to promote the development of local folk culture in Tianjin, establish the city image of high quality and improve the rate of urban economic development. The interconnection between Tianjin intangible cultural heritage and folk product industry was integrated from the perspective of resource integration, life demand, resource characteristics and inheritance and development. The development model of Tianjin folk product industry based on intangible cultural protection was developed; a hierarchical analysis system regarding the needs of the nation, the life use, the popularization of national culture and the consumption of the collections was established; the intangible elements were grasped, and the digital protection, display and marketing platform was established to adapt to the development needs of the times. The industrialization development mode of Tianjin folk cultural products is established on the basis of the interconnection between intangible cultural heritage of Tianjin and industrialization of traditional cultural products, to promote the mutual development of living inheritance of folk culture inheritance and social economy. |
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