文章摘要
覃京燕,从靖晨.基金交易系统的交互设计中信任力设计研究[J].包装工程,2018,39(18):78-82.
基金交易系统的交互设计中信任力设计研究
Trust Design in Fund Transaction System Interaction Design
投稿时间:2018-02-12  修订日期:2018-09-20
DOI:10.19554/j.cnki.1001-3563.2018.18.017
中文关键词: 交互设计  信任生命周期  基金交易系统  信任力设计
英文关键词: interaction design  trust life cycle  fund transaction system  trust design
基金项目:国家社会科学基金后期资助项目(13FYS012);国家自然科学基金面上项目资助(71173012);北科大本科教改重点项目(JG2013Z05)
作者单位
覃京燕 北京科技大学北京 100083 
从靖晨 北京科技大学北京 100083 
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中文摘要:
      目的 通过交互设计建立并提升基金交易系统的用户信任,以达到提高基金交易系统用户黏度的目标。方法 对基金交易系统信任生命周期进行划分,分析基金交易4个阶段的物质流、信息流、资金流运作方式。归纳基金交易系统信任生命周期与交互设计的关系,提出交互设计中各阶段的信任力设计原则,并运用问卷调查验证交互设计原则对用户信任是否有提升。结论 基金交易系统可通过确保系统内容的有用性、营造系统安全氛围、确保系统内专业性信息易理解、提升系统的可视性、预防错误发生、提供解决错误的方法、提升用户使用过程中的安全感、提升系统可成长性在内等方式,有效提升用户对系统的信任程度。通过包括拓展系统感官通道、确保系统符合用户心智模型、满足用户社交需求、提升社交体验、提升个性化推荐体验在内等方式,小幅度提升用户对系统的信任程度。
英文摘要:
      The work aims to establish and promote user's trust in the fund transaction system through interaction design, in order to achieve the goal of improving the user viscosity of the fund transaction system. Based on the division of the trust life cycle of fund transaction system, the material flow, information flow and capital flow at the four stages of fund transaction were analyzed. The relationship between trust life cycle of fund transaction system and interaction design was summarized. The trust design principles at each stage in the interaction design were proposed and the questionnaire survey was used to verify whether the interaction design principles improved the user trust. The fund transaction system can effectively improve the user’s trust in the system through such means as ensuring usefulness of the system contents, creating a safe climate of the system, ensuring the easy comprehension of the professional information in the system, improving the system visibility, preventing the errors, offering the solving plans of the errors, enhancing the user's sense of security during the use, and enhancing the system growth. The user's trust in the system can be improved to a small extent through the following means, including expanding the sensory channels of the system, and ensuring that the system conforms to the user mental model, meets the social needs of users, promotes the social experience and enhances the personalized recommended experience.
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