| 杨先艺,王永东.中国节约型社会背景下的简约设计之风[J].包装工程,2018,39(20):126-132. |
| 中国节约型社会背景下的简约设计之风 |
| The Simple Design Style in the Background of Conservation-oriented Society in China |
| 投稿时间：2018-04-27 修订日期：2018-10-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.20.020 |
| 中文关键词: 简约 节约型社会 绿色环保 方法 原则 趋势 |
| 英文关键词: simple conservation-oriented society greenness and environmental protection methods principles trends |
| 基金项目:2013年国家社会科学基金艺术学项目“中国节约型社会的造物设计伦理思想研究”（13BG072） |
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| 中文摘要: |
| 目的 围绕绿色和审美两个角度，论述在节约型社会的背景下，简约设计发展的方式与方法，以及未来简约设计的发展趋势。方法 以消费者对于色彩、空间、质感等更深层次的审美需求为依托，运用案例分析和对比国内外设计风格的方法，研究简约主义设计在平面、产品等设计中的应用。结论 如今，简约设计早已不仅仅是为了满足当初工业化大批量的要求，更多的是倡导绿色环保理念，以及将中国大道至简的传统美学思想应用于设计中。通过研究，得出了中国简约设计发展的一些基本方法与原则。 |
| 英文摘要: |
| The work aims to discuss the ways and means of simple design development under the background of con-servation-oriented society from the perspective of greenness and aesthetics, and the development trend of simple design in the future. By relying on consumer's deeper aesthetic demands such as color, space, texture and so on, the study and comparison of design styles at home and abroad were conducted based on cases to study the application of minimalist design in the design of the plane, product and so on. Nowadays, simple design has long been not only to meet the original requirements of industrialization and mass production, but also to advocate for the concept of greenness and environmental protection and apply China's traditional aesthetic thinking --- "the greatest truths are the simplest" in the design. Finally, through the study, some basic methods and principles for the development of China's simple design are concluded herein. |
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