文章摘要
孙亚云,白玉萍.大学校园文化卡通形象设计与传播[J].包装工程,2018,39(22):72-76
大学校园文化卡通形象设计与传播
Design and Dissemination of Campus Culture Cartoon Image
投稿时间:2018-07-25  修订日期:2018-11-20
DOI:10.19554/j.cnki.1001-3563.2018.22.013
中文关键词: 校园文化  卡通形象  大学形象  设计与传播
英文关键词: campus culture  cartoon image  university image  design and communication
基金项目:2017“江苏省社科应用研究精品工程”项目(17SYB-085);2018中国矿业大学高质量通识教育课程培育建设(2018ZX33);2017中国矿业大学教学成果培育重点项目(2017CG04)
作者单位
孙亚云 中国矿业大学徐州 221116 
白玉萍 中国矿业大学徐州 221116 
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中文摘要:
      目的 设计开发具有情感性的校园卡通形象,以此传播校园文化,凝聚校园精神,进一步增强学生的归属感。方法 采用定性与定量相结合的方法,通过对国内外现有校园卡通形象的对比,以及矿大校园卡通形象好感度的问卷调研,分析其在个性设计、载体、传播等方面存在的问题,最终得出校园卡通形象设计具体的感性需求和与之对应的设计元素。结论 校园卡通形象是校园文化的重要载体之一,我们应重视校园文化卡通形象在校园文化建设中的积极作用。充分运用独具特色的校园文化符号,在校园文化卡通形象的设计、传播、物质载体等方面进行创造性地再设计,使之深入人心,引起学生对校园文化与生活的回忆,产生情感共鸣,促进校园文化的传播与发展,塑造独一无二的大学校园文化。
英文摘要:
      The work aims to design and develop the emotional cartoon image of campus, so as to disseminate campus culture, agglomerate campus spirit and further enhance students' sense of belonging. Through the combination of qualitative and quantitative method, based on the comparison of existing campus cartoon images at home and abroad, and the questionnaire investigation of the favorability of cartoon image in China University of Mining and Technology, the problems in character design, carrier and communication, etc. were analyzed. Finally, the specific perceptual demand of campus cartoon image design and the design elements corresponding to it were found out. As the campus cartoon image is one of the important carriers of campus culture, we should attach great importance to the positive effect of campus culture cartoon image on the construction of campus culture, make full use of the unique campus culture symbol to creatively redesign the campus culture cartoon image regarding the design, dissemination and material carrier, and make it deeply rooted in people’s hearts, so as to cause the students to remember the campus culture and life, produce emotional resonance, and promote the spread and development of the campus culture, and finally shape the unique campus culture.
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