文章摘要
赵静,张琳.基于形状文法的电动汽车品牌继承性设计方法[J].包装工程,2018,39(22):151-156
基于形状文法的电动汽车品牌继承性设计方法
Design Method of Electric Vehicle Brand Inheritance Based on Shape Grammar
投稿时间:2018-09-18  修订日期:2018-11-20
DOI:10.19554/j.cnki.1001-3563.2018.22.025
中文关键词: 工业设计  电动汽车  造型设计  形状文法  品牌基因
英文关键词: industrial design  electric vehicle  modeling design  shape grammar  brand gene
基金项目:山西省经济和信息化委员会技术创新项目(CX2014-45);山西省基础研究项目(2015021118);太原理工大学青年基金项目(2014TD037)
作者单位
赵静 太原理工大学太原 030024 
张琳 太原理工大学太原 030024 
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中文摘要:
      目的 电动汽车造型设计既要满足电动特征的造型创新,又要保证品牌基因的识别性继承,在双重驱动和限制下,对电动汽车的品牌继承性设计方法进行研究。方法 基于形状文法理论,通过将提取出的既有品牌造型特征应用一定的变化规则进行推演,可产生大量满足品牌继承性要求的全新电动汽车造型。结果 电动汽车的造型变化规则包括品牌总结、技术要求和用户期望意象,三者共同约束和指导电动汽车的造型设计。结论 以宝马电动汽车设计为例验证了方法的可行性,方法可以在保证品牌识别的同时有效指导电动汽车的造型创新。
英文摘要:
      The work aims to study the brand inheritance design method of electric vehicles under double drive and limitation, with respect to the fact that the modeling design of electric vehicles should not only meet the modeling innovation of electric characteristics, but also ensure the identification inheritance of brand genes. Based on the theory of shape grammar, the extracted existing brand modeling characteristics were deduced with certain change rules, thus producing a large number of brand-new electric vehicle modelings that met the brand inheritance requirements. The rules for modeling changes in electric vehicles include brand summary, technical requirements and image expected by user. All of them jointly restrained and guided the modeling design of electric vehicles. The feasibility of the method is verified with BMW electric vehicle design as an example. The method can effectively guide the modeling innovation of electric vehicles while ensuring the brand identity.
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