| 辛晨旭.包装设计中的符号性[J].包装工程,2018,39(22):310-312. |
| 包装设计中的符号性 |
| The Symbolization in Packaging Design |
| 投稿时间：2018-07-08 修订日期：2018-11-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.22.052 |
| 中文关键词: 包装设计 符号 产品信息 |
| 英文关键词: packaging design symbol product information |
| 基金项目:内蒙古哲学社会科学规划项目“基于内蒙古地区品牌形象设计的民族化研究”（2017NDB063） |
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| 中文摘要: |
| 目的 探究包装设计的符号性及其具体应用。方法 从符号的概念及特点入手，分析符号的几种代表性元素，然后结合象征性符号、传统文化符号、地域文化符号等具体形式对其在包装设计中的突出表现进行分析，总结两者之间的密切关系及其正确应用方式。结论 符号能够帮助包装设计更准确地向消费者传达产品信息，优秀的包装设计能唤醒消费者的购买欲望，促进商品经济的发展。 |
| 英文摘要: |
| The work aims to explore the symbolization of packaging design and its specific application. Starting from the concept and characteristics of symbols, several representative elements of the symbol were analyzed, and then combined with the emblematic symbols, traditional culture symbols, regional cultural symbols and other specific forms, its outstanding performance in the packaging design was analyzed, and the close relationship between the two and its correct application mode were summarized. Symbol can help the packaging design to convey product information to consumers more accurately, arouse consumers' desire to purchase with excellent packaging, and promote the development of commodity economy. |
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