| 吴轶博.从权威到民主的字体审美演变[J].包装工程,2018,39(24):7-11. |
| 从权威到民主的字体审美演变 |
| Aesthetic Evolution of Fonts from Authority to Democracy |
| 投稿时间：2018-10-18 修订日期：2018-12-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.24.002 |
| 中文关键词: 字体 审美 国家意志 救国图存 革命宣传 |
| 英文关键词: typeface aesthetic evolution national will save the country revolutionary propaganda |
| 基金项目:教育部人文社会科学研究青年项目（15YJC760101） |
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| 中文摘要: |
| 目的 针对不同历史阶段社会文化背景的变迁，对字体审美的影响进行分析。方法 以字体样式、版面结构的变化为基本线索，通过对我国社会文化背景节点性变迁的分析，探讨社会文化背景的改变对于字体审美的影响。结论 文字作为文化传播的工具，它的使用经历了从少数人专享到大众普及的过程，它的审美也经历了从权威到民主的演变。在传统社会，文字的审美影响力更多地与国家意志相连，有着特定的使用范围，甚至带有某种“特权”意味；近代以降，文字与科学技术的关系变得紧密，文字一度成为先进知识分子救国图存的工具，字体的审美同样被赋予了进步或“更新”的含义；新中国成立后，文字很快参与到剧烈的政治运动中，并与社会大众发生了密切的联系。 |
| 英文摘要: |
| The work aims to analyze the influence of changes of social and cultural background in different historical periods on font aesthetics. With the change of font style and layout structure as the basic clue, the influence of the change of social and cultural background on font aesthetics was discussed through the analysis of nodal change of Chinese social and cultural background. As a tool of cultural communication, the characters were used through the process from the exclusive enjoyment of the minority to the popularization of the masses. The aesthetics of characters has also experienced the evolution from authority to democracy. In the traditional society, the aesthetic influence of characters is more connected with national will, which has a specific range of use and even a certain meaning of "privilege". In the modern times, the relationship between characters and science and technology becomes closer. Characters become a tool for advanced intellectuals to save the country. After the founding of the People's Republic of China, Chinese characters had soon participated in the intense political movement and had closely contact with the public. |
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