| 张丁伟,陈烈胜.当代互联网语境下的产品包装创新设计[J].包装工程,2018,39(24):110-114. |
| 当代互联网语境下的产品包装创新设计 |
| Product Packaging Innovative Design in the Context of Modern Internet |
| 投稿时间：2018-08-09 修订日期：2018-12-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.24.020 |
| 中文关键词: 互联网思维 现代包装 创新设计 |
| 英文关键词: Internet thinking modern packaging innovative design |
| 基金项目:上海市设计学IV类高峰学科资助项目——设计系统管理研发大师工作室（DC17020） |
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| 中文摘要: |
| 目的 基于产品包装对产品的保护、营销作用，探究包装设计在互联网时代的迭代创新设计。 方法 用互联网设计思维，重构设计要素，适应新的设计法则，从营销策略和设计方法上分析研究当代产品包装创新设计的新特征、新变化以及未来产品包装设计的多种可能性，思考产品包装创新设计的新发展、新思路，最大程度地去满足消费者的需求，乃至创造需求。结果 互联网时代产品包装设计，更注重娱乐营销，品牌建设和人文情怀的回归表达。结论 在互联网时代，包装创新设计要紧跟时代的步伐，变中求异，唯有“变”才是永恒不变的。因此，只有熟悉包装设计新变化、新特征及未来可能性，设计师才能时刻保持敏感性，才能拥有更加敏锐的艺术洞察力和创造力，考虑生态、社会、经济的共赢理念。 |
| 英文摘要: |
| The work aims to explore the iterative and innovative design of packaging design in the Internet era based on the role of product packaging in product protection and marketing. The design thinking of Internet was used to reconstruct the design elements and adapt to the new design principles. The new features and new changes of the innovative design of contemporary product packaging and the various possibilities of packaging design of future products were analyzed and studied from marketing strategies and design methods. The new development and new ideas of innovative design of product packaging were considered to meet the needs of consumers to the greatest extent, and even create demands. In the Internet era, product packaging design paid more attention to entertainment marketing, brand building and regression expression of humanistic feelings. In the Internet era, the packaging's innovative design should keep pace with the times, seeking differences in the process of change, and only "change" is eternal. Therefore, only by familiarizing with the new changes, new features and future possibilities of packaging design, the designers can keep sensitive at all times, have more keen artistic insight and creativity, and consider the win-win concept of ecology, society and economy. |
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