| 周橙旻,朱诣凡,于梦楠,付小曼,JAKE Kaner.基于年轻消费群心理调研的实木家具设计探究[J].包装工程,2018,39(24):226-231. |
| 基于年轻消费群心理调研的实木家具设计探究 |
| Solid Wood Furniture Design Based on the Psychology Research of Young Consumers |
| 投稿时间：2018-09-12 修订日期：2018-12-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.24.041 |
| 中文关键词: 实木家具 简约 设计 创新 |
| 英文关键词: solid wood furniture concise design innovation |
| 基金项目:国家重点研发计划资助(2017YFD0601104)；江苏省林业资源高效加工利用协同创新中心项目；江苏高校优势学科建设工程资助项目(PAPD)；江苏省政府留学奖学金项目 |
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| 中文摘要: |
| 目的 提出实木家具设计未来方向的立足点，以便满足消费者的心理需求。方法 采用网络调研与实地调研相结合的方式，对都市人群的工作、生活、行为方式及消费心理进行分析，以及对现有的目标产品——实木家具的优缺点以及市场状况进行梳理，并运用多维分析法对实木家具的需求指向及设计指向进行阐述。结论 实木家具的设计方向应注重在保证人体舒适度的情况下，通过创新设计来实现功能化的要求，更倾向于清新、简约的风格，强调色彩要素、家具材质、装饰手法、情感要素的统一协调。综合运用各要素，使设计的饱满性强，因此基于年轻消费群的实木家具设计不仅是产品本身的创新设计，更是在人、市场、产品共同作用下的设计。 |
| 英文摘要: |
| The work aims to put forward the foothold of the solid wood furniture design future direction, so as to meet the consumers' psychological needs. The way of network research combined with field research was adopted to analyze the styles of work, life, behavior and consumer psychology of the urbanites, and the advantages and disadvantages of the existing target product: solid wood furniture as well as the market conditions were combed. Moreover, the multi-dimension analysis was carried out to explain the demand and design orientation of the solid wood furniture. The design direction of solid wood furniture should pay attention to ensuring the realization of the functional requirements through innovative design under the condition of the human body comfort. The solid wood furniture design prefers the fresh and concise style and emphasizes the consistency and coordination of color element, furniture material, adornment gimmick and emotional factors. All the elements are comprehensively applied to make the design strongly powerful. Therefore, the solid wood furniture design based on young consumers is not only the innovative design of product itself, but also the design under the joint action of people, market and product. |
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