| 王玲玲.城市景观空间中文化设施的视觉传达策略[J].包装工程,2018,39(24):317-322. |
| 城市景观空间中文化设施的视觉传达策略 |
| Visual Communication Design Strategy of Cultural Facilities in City Landscape Space |
| 投稿时间：2018-08-20 修订日期：2018-12-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.24.055 |
| 中文关键词: 文化设施 城市景观 视觉传达 设计策略 |
| 英文关键词: cultural facilities city landscape visual communication design strategy |
| 基金项目:河北省社会科学基金项目（HB13YS019） |
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| 中文摘要: |
| 目的 文化设施规划须服从城市景观的整体格局，才能充分发挥真正的应用价值和服务效果，以视觉层面的有效传达为切入点，论述文化设施在城市景观空间中的整合策略。方法 基于文化设施在城市景观空间中的视觉内涵分析，分别从文化设施在景观环境中的可识别性、景观语境中的可读性以及景观情境中的可意向性3个层面，给出了以文化设施视觉信息的有效传达为核心的设计理念；针对如何增强文化设施的视觉传达效果，提出了在进行创意表现时，所要遵循的客观性、功能性、人文性以及系统性的设计原则。结论 城市景观空间中文化设施的视觉传达设计，是利用视觉符号强化其实体服务功能及文化传播效能的有效方法，能更好地满足、完善城市功能和传承城市文化的时代需求。 |
| 英文摘要: |
| The work aims to discuss the integration strategies of cultural facilities in the city landscape space with the effective communication of visual aspect as cutting point, because only when the cultural facility planning is subject to the overall pattern of city landscape can the real application value and service effect give their full play. Based on the analysis of the visual connotation of cultural facilities in the city landscape space, the design concept centered on the effective communication of visual information of cultural facilities was presented from three aspects: the identifiability of cultural facilities in the landscape environment, the readability in the landscape context and the intentionality in the landscape context. In view of how to enhance the visual communication effect of cultural facilities, the objective, functional, humanistic and systematic design principles to be followed in creative expression were put forward. The visual communication design of cultural facilities in city landscape space is an effective way to strengthen the physical service function and cultural communication efficiency with visual symbols, and it can better meet and improve the needs of the times of city function and inheritance of city culture. |
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