文章摘要
申晟,许雅柯.传统文化在创意产品设计中的运用[J].包装工程,2019,40(2):236-239
传统文化在创意产品设计中的运用
Application of Traditional Culture in Creative Product Design
投稿时间:2018-09-15  修订日期:2019-01-20
DOI:10.19554/j.cnki.1001-3563.2019.02.042
中文关键词: 传统文化  创意产品  设计技巧
英文关键词: traditional culture  creative products  design skills
基金项目:青岛大学创新试验区教研项目(057-RCX01304)
作者单位
申晟 青岛大学青岛 266071 
许雅柯 青岛大学青岛 266071 
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中文摘要:
      目的 探究传统文化在创意产品设计中的运用策略。方法 基于多维度视角分析创意产品的价值内涵及其对传统文化的创新利用。选取剪纸、回纹符号等传统文化元素,就其在各类创意产品设计中的应用方法与设计技巧进行论述。结论 传统文化与现代设计之间产生的力的博弈与转化是现代创意产品设计需寻求的“变化”之道的根本。在深入挖掘传统元素丰富的文化内涵基础之上,借用文化意蕴、混搭文化张力、中式审美、现代化工艺技巧及意象化处理等“变化之道”设计手法能在艺术表达形式上更加贴近人们生活,更符合社会需要。将传统文化元素与创意产品设计结合,找到传统与创新的平衡点,能够设计出富有民族特色且具有生命力的作品,为创意产品的多样化发展奠定基础。
英文摘要:
      The work aims to explore the application strategy of traditional culture in creative product design. Based on the multi-dimensional perspective, the value connotation of creative products and their innovative use of traditional culture were analyzed. The paper-cutting, FRET symbols and other elements of traditional culture were selected to discuss their application methods and design skills in the design of all kinds of creative products. The debate and transformation of force generated between traditional culture and modern design is the fundamental way of "change" to be sought by the design of modern creative products. On the basis of deeply excavating the rich cultural connotation of traditional elements, the design skills of "the way of change", such as cultural implication, mix & match cultural tension, Chinese aesthetics, modern technology and imagification, can be more close to people's lives and meet the needs of the society from the perspective of artistic expression. The traditional culture elements and creative product design are combined to find a balance of tradition and innovation and design works rich in national characteristics and vitality, so as to lay the foundation for the diversified development of creative products.
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