| 秦建华.平面设计中视觉审美元素的构建[J].包装工程,2019,40(2):249-251. |
| 平面设计中视觉审美元素的构建 |
| The Construction of Visual Aesthetic Elements in Graphic Design |
| 投稿时间：2018-09-02 修订日期：2019-01-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.02.045 |
| 中文关键词: 平面设计 视觉审美元素 审美元素的构建 |
| 英文关键词: graphic design visual aesthetic elements construction of aesthetic elements |
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| 中文摘要: |
| 目的 探究平面设计中视觉审美元素的类型及其审美构建方式。方法 从平面设计的发展现状出发，通过分析，得出平面设计对审美的构建主要表现在冲击力强、艺术美、秩序美3个特点。这些特点对平面设计形成了提升经济价值、提升审美效果、体现创新性的影响。结合其中视觉审美元素的特点和作用，从文字、图形、色彩3个方面论述视觉审美元素的构建方式，同时摆出实例加以论证。随着时代的变迁，对审美元素构建的理解不仅仅是停留在基本专业素质上，还要不断提高自身的想象力和创造力，利用文字、图形、色彩等视觉审美元素，来提升作品的质量和品位。结论 在平面设计中合理利用文字、图形、色彩等审美元素，能够增强作品的视觉冲击力，提高平面设计水平，创作出更具美感的设计作品。 |
| 英文摘要: |
| The work aims to explore the types of visual aesthetic elements in graphic design and their aesthetic construction. Starting from the current status of graphic design development, it was concluded through analysis that the aesthetic construction of graphic design was mainly manifested in three characteristics: strong impact, artistic beauty and orderly beauty. These characteristics had the effect of improving the economic value, enhancing the aesthetic effect and embodying innovation in graphic design. Combining the characteristics and functions of visual aesthetic elements, the construction methods of visual aesthetic elements were discussed from three aspects: the words, graphics and colors. Supportive examples were demonstrated for the above-mentioned argument. With the changes of the times, the understanding of the construction of aesthetic elements not only sustained the basic professional quality, but also improved constantly their imagination and creativity to enhance the quality and taste of the works by employing visual aesthetic elements such as words, graphics and colors, etc. Using such aesthetic elements as words, graphics and colors tactically in the graphic design can enhance the visual impact of the work, improve the level of graphic design and produce more aesthetically pleasing designs. |
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