| 鲁志伟.自然元素在现代包装设计中的创新应用[J].包装工程,2019,40(2):252-254. |
| 自然元素在现代包装设计中的创新应用 |
| The Innovative Application of Natural Elements in Modern Packaging Design |
| 投稿时间：2018-09-27 修订日期：2019-01-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.02.046 |
| 中文关键词: 自然元素 包装设计 创新 |
| 英文关键词: natural elements packaging design innovation |
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| 中文摘要: |
| 目的 探究自然元素在现代包装设计中的应用方向及创新策略,倡导人们使用绿色设计包装及环境友好型包装，以求达到自然和谐之美。方法 从现代包装设计的发展现状谈起，剖析其中存在的一些主要问题，结合中国传统文化理念以及现代设计理念，并以此为基础引出自然元素的个性化特点及其在现代包装设计中的诸多应用方式，接着以茶叶、糖果的包装为例，从自然材料的视觉效果、材料特性、工艺技术以及功能作用等方面对自然元素与现代包装设计的融合与创新作深入探究。结论 将自然元素体现在现代包装设计上，能够丰富包装设计中的文化内涵和视觉特点，满足人们对生态文明及环境保护的需求，符合现代人对包装设计的多元化追求，是今后包装设计的一大趋势。 |
| 英文摘要: |
| The work aims to explore the application direction and innovation strategy of natural elements in modern packaging design and advocate the use of green design packaging and environmentally friendly packaging, in order to achieve the beauty of natural harmony. Starting from the present situation of modern packaging design, some main outstanding problems were analyzed. Combined with the traditional Chinese culture and modern design concepts, and on this basis, the individualized characteristics of natural elements and its many application modes in modern packaging design were elicited. Then, taking the packaging of tea and candy as an example, from the visual effects of natural materials, material characteristics, technology and function, etc., the integration and innovation of natural elements and modern packaging design were deeply explored and studied. Embodying natural elements in modern packaging design can enrich the cultural connotation and visual characteristics of packaging design, satisfy people's needs for ecological civilization and environmental protection, and meet modern people's diversified pursuit of packaging design, which is a major trend of packaging design in the future. |
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