| 杨晓燕,刘肖.春节文化主题元素提取与衍生设计[J].包装工程,2019,40(4):93-98. |
| 春节文化主题元素提取与衍生设计 |
| Extraction and Derivation Design of Cultural Theme Elements in Spring Festival |
| 投稿时间：2018-10-16 修订日期：2019-02-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.04.014 |
| 中文关键词: 春节文化 元素提取 感知分析 形状文法 |
| 英文关键词: spring festival culture extraction element perceptual analysis shape grammar |
| 基金项目:教育部人文社科项目（12YJCZH248） |
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| 中文摘要: |
| 目的 研究春节文化中的主题元素，构建春节文化主题元素的提取模型，挖掘提炼出具有识别性的设计元素，结合具体设计实践验证方法的可行性，以实现传统节日文化的传承和创新。方法 通过搜集整理春节文化的感性词汇，深入分析春节文化的核心思想，综合运用感知分析和形状文法等方法，提取春节文化核心设计元素，提出春节文化元素的提取及衍生设计研究方法，实现春节文化与现代技术的交融，最后以创作案例进行验证。结论 验证了方法模型的可行性，春节文化主题元素与现代技术的融合为春节文化设计创作注入了新活力，赋予了现代设计更高的文化内涵，既适应了时代的发展，又是传统文化创新发展的必然选择，有助于提升春节的文化内涵，促进传统文化的传承和发展。 |
| 英文摘要: |
| The work aims to study the thematic elements contained in the Spring Festival culture, construct the extraction model of the theme elements of the Spring Festival culture, excavate the scientific rationality to extract the design elements with the identification and combine the feasibility of the specific design practice verification method to achieve the heritage and innovation of the traditional festival culture. Through collecting the emotional vocabulary of the Spring Festival culture and deeply analyzing the core ideas of the Spring Festival culture, comprehensive methods such as perceptual analysis and shape grammar were used to extract the core design elements of the Spring Festival culture, propose the methods for extracting the Spring Festival cultural elements and designing evolutionary research methods to realize the integration of Spring Festival culture and modern technology which was finally verified with creative cases. The feasibility of the methodological model was verified. The integration of elements of the Spring Festival cultural themes and modern technology has injected new vitality into the cultural design of the Spring Festival. The integration has given the modern design a higher cultural connotation, which has adapted to the development of the times and become the inevitable choice for development of traditional cultural innovation. The inevitable choice will help improve the cultural connotation of the Spring Festival and promote the inheritance and development of traditional culture. |
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