| 王川.企业标志在公共空间中的应用方法研究[J].包装工程,2019,40(4):117-122. |
| 企业标志在公共空间中的应用方法研究 |
| Application Method of Enterprise Logo in Public Space |
| 投稿时间：2018-12-09 修订日期：2019-02-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.04.018 |
| 中文关键词: 企业标志 公共空间 应用方法 |
| 英文关键词: enterprise logo public space application method |
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| 中文摘要: |
| 目的 明确企业标志在公共空间中应用的方法，提升企业标志在公共空间应用的有效性。方法 通过对企业标志及公共空间基本概念以及作用的分析，针对企业标志在公共空间中的应用方法，提出了应用过程中应注重尺度与空间的关系、制作材料的选择、界面与光影的互动、造型与氛围的融合等4个方面。结论 企业标志在公共空间中运用时与标志设计有所不同，通过4个方面能够提升企业标志在公共空间应用时有效性，进而提高消费者对企业的认同，从而达到宣传的目的。 |
| 英文摘要: |
| The work aims to specify the method of applying the enterprise logo in the public space to improve the effectiveness of the enterprise logo applied in the public space. Through the analysis on the basic concept and function of the enterprise logo and the public space, with respect to the application method of enterprise logo in the public space, the emphasis should be placed on the relationship between scale and space, the selection of materials, the interaction between interface and light and shadow, and the integration of modeling and atmosphere in the application process. When enterprise logo is applied in public space, it is different from logo design. The four aspects above can enhance the effectiveness of enterprise logo applied in public space, and further improve consumers' recognition and love for enterprises, so as to achieve the purpose of publicity. |
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