文章摘要
王安霞,刘盈之.基于情感体验的瓶装饮用水包装设计新思维[J].包装工程,2019,40(6):56-61
基于情感体验的瓶装饮用水包装设计新思维
New Thinking of Bottled Drinking Water Packaging Based on Emotional Experience
投稿时间:2018-11-10  修订日期:2019-03-20
DOI:10.19554/j.cnki.1001-3563.2019.06.011
中文关键词: 情感体验  瓶装饮用水包装设计  品牌价值
英文关键词: emotional experience  bottled water packaging design  brand value
基金项目:江苏省研究生教育教学改革课题项目(JGLX18_130)
作者单位
王安霞 江南大学无锡 214122 
刘盈之 江南大学无锡 214122 
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中文摘要:
      目的 通过分析情感体验对现代瓶装饮用水包装发展的影响以及发展趋势,总结归纳其内在的创新设计思维和价值提升空间。方法 从情感化设计和体验设计的角度出发,通过对不同饮用水品牌包装中情感设计的内涵传达、表现层次的分析,剖析得到情感体验在包装上的应用方法与内在寓意。结论 瓶装饮用水包装需要以情感产生的视觉印象与反应为设计立足点,从而延伸到互动行为和后续反思过程上。情感体验是现代产品包装设计的重要发展方向,通过了解饮用水包装设计与消费者感受的关系,使瓶装饮用水包装设计更为合理化、人性化,同时也能顺应时代潮流,促进提升品牌文化自信。
英文摘要:
      The work aims to summarize the inherent innovative design thinking and value enhancing space by analyzing the influence and trend of emotional experience on the future development of modern bottled drinking water packaging. From the perspective of emotional design and experiential design, the connotation and expression level of emotional design in different brands of drinking water brands were analyzed and expounded to obtain the application methods and intrinsic meaning of emotional experience to packaging. Bottled drinking water packaging needs to take visual impression and reaction generated from the emotion as the design foothold and then extends to the interactive behavior and subsequent reflection process. Emotional experience is an important development direction of modern product packaging design. Understanding of the relationship between drinking water packaging design and consumer experience makes the design of bottled drinking water packaging more reasonable and humane and also adapt to the trend of the times and promote sales and enhance brand culture self-confidence.
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