| 王瑞.传统旗袍元素在现代包装设计中的应用研究[J].包装工程,2019,40(6):62-67. |
| 传统旗袍元素在现代包装设计中的应用研究 |
| Application Research of Traditional Cheongsam Elements in Modern Packaging Design |
| 投稿时间：2018-12-03 修订日期：2019-03-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.06.012 |
| 中文关键词: 传统旗袍元素 现代包装设计 文化特征 |
| 英文关键词: traditional cheongsam elements modern packaging design cultural identity |
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| 中文摘要: |
| 目的 研究传统旗袍元素在现代包装设计中的应用。方法 从传统旗袍的文化及特征入手阐述旗袍元素在现代包装中的设计体现；对传统旗袍的图案元素、色彩元素、造型元素进行分类研究，分别归纳出应用于现代包装中的设计方法；以“糖人神”的包装设计为例，将传统旗袍元素融入包装设计，探讨传统旗袍元素在现代包装设计中的应用。结论 将传统旗袍元素创造性地应用于现代包装设计中，不仅丰富了现代包装设计的文化内涵与视觉审美表现，也促进了传统旗袍文化元素的创新与发展。 |
| 英文摘要: |
| The work aims to study the application of traditional cheongsam elements in modern packaging design Firstly, the cheongsam elements in the modern packaging design were elaborated from the traditional cheongsam's cultural and characteristics. Secondly, the traditional cheongsam pattern elements, color elements, modeling elements were studied by classification, and design methods used in modern packaging were summarized. Taking the packaging design of "Tang Ren Shen" as an example, the traditional cheongsam elements were integrated into the packaging design to explore the application of traditional cheongsam elements in modern packaging design. The creative use of traditional cheongsam elements in modern packaging design not only enriches the cultural connotation and visual aesthetic performance of modern packaging design, but also promotes the innovation and development of traditional cheongsam's cultural elements. |
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