| 丁汗青,张继晓.情感化视觉要素设计研究[J].包装工程,2019,40(10):8-11. |
| 情感化视觉要素设计研究 |
| Design of Emotional Visual Elements |
| 投稿时间：2018-12-11 修订日期：2019-05-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.10.002 |
| 中文关键词: 情感化设计 视觉要素 设计需求 概念车 |
| 英文关键词: emotional design visual element design requirement concept car |
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| 中文摘要: |
| 目的 消费市场不断地出现科技产品，使得企业需要根据大众的设计需求，设计出符合消费者心理需求的产品。方法 以情感化理论为依据，阐述视觉要素设计功能意义及关系，指出情感化设计理论与视觉要素的关系及其在设计时的作用。结合情感化设计理论对Concept-i的视觉元素特色进行分析。结果 以丰田概念车Concept-i为例，分别对其造型与装饰、色彩与纹理、动态与形式的3个方面进行情感化要素设计研究。结论 探讨了情感化视觉要素设计的必要性以及如何进行应用，探索在产品设计中呈现与发展情感化视觉要素设计的策略。 |
| 英文摘要: |
| Science and technology products increasing in the consumer market make enterprises have to design according to needs of the public. This paper aims to design product in line with psychological needs of consumers. Based on the emotional theory, this paper expounded the meaning and relationship of visual element design, and pointed out the relationship between emotional design theory and visual elements and its role in design. The visual element features of Concept-I were analyzed in combination with the emotional design theory. With Toyota concept car Concept-i as an example, design on its emotional design was researched from three aspects: shape and decoration, color and grain, dynamic and form. The paper discusses the application and necessity of the emotional visual element design, and explores the strategies for presentation and development of emotional visual element in product design. |
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