| 王年文,梁尧尧.基于中国古代诗词意境的产品叙事设置步骤探索[J].包装工程,2019,40(10):169-173. |
| 基于中国古代诗词意境的产品叙事设置步骤探索 |
| Product Narrative Setting Steps Based on Artistic Conception of Ancient Chinese Poetry |
| 投稿时间：2019-01-20 修订日期：2019-05-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.10.029 |
| 中文关键词: 中国古代诗词 叙事设置 产品叙述 叙事主题 |
| 英文关键词: ancient Chinese poetry narrative setting product description narrative theme |
| 基金项目:2017年度河北省社会科学基金项目（HB17YS024） |
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| 中文摘要: |
| 目的 创建一种叙述中国古代诗词意境的产品的设计方法，使通过借鉴该方法设计的产品能够引起使用者对于相应的诗词意境的共鸣，为其提供感情寄托，从而达到理想的产品效益——商业价值的实现与中国传统文化的弘扬。方法 基于已有的产品叙事设置方法与流程，分析与判断中国古代诗词意境作为叙事主题的可行性，制定一种专用于中国古代诗词意境表达的产品叙事设置步骤：确立诗词与主题分析—载体产品形式选择—主题文本向叙述文本的转化—产品物化设计。结论 中国古代诗词意境作为叙事主题文本来源是可行的。该设计方法一方面在一定程度上满足了相关设计需求，另一方面扩展了产品叙事设置的主题选择空间，为以后的专题设计提供了设计步骤参考。 |
| 英文摘要: |
| The paper aims to create a product design method that describes the artistic conception of ancient Chinese poetry, so that the product designed with this method can arouse users' sympathy for the corresponding poetry artistic conception and provide emotional sustenance for them, so as to achieve the desired product benefit -- realization of commercial value and promotion of Chinese traditional culture. The feasibility of the artistic conception of ancient Chinese poetry as a narrative theme was analyzed and judged based on existing method and process of product narrative setting. A specific product narrative setup procedure to express the artistic conception of ancient Chinese poetry was formulated: establishing poetry and analyzing theme –selecting form of carrier product ion -- transforming from theme text to narrative text – designing product materialization. The artistic conception of ancient Chinese poetry is feasible to be taken as the source of narrative theme. On one hand, the design method satisfies relevant design requirements to a certain extent; on the other hand, it extends the theme selection space of product narrative setting, and provides a reference for design steps for future special design. |
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