| 殷子,朱明健.楚美术的造型特征在当代包装设计中的应用[J].包装工程,2019,40(10):250-254. |
| 楚美术的造型特征在当代包装设计中的应用 |
| Application of Chu Art Modeling Features in Contemporary Packaging Design |
| 投稿时间：2019-01-13 修订日期：2019-05-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.10.043 |
| 中文关键词: 楚美术 地域性 包装设计 复合型 创新 |
| 英文关键词: Chu art regional packaging design compound modeling innovating |
| 基金项目:湖北省人文社会科学重点研究基地——现代公共视觉艺术设计研究中心2013年度基金项目（JD——2013-08） |
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| 中文摘要: |
| 目的：通过分析楚美术复合性造型特质、纹样、色彩等元素在包装设计中的可行性运用途径，探讨楚美术在当代包装设计中的应用价值。方法：由经典案例的论述，提出地域性传统美术作为传统文化意识形态的重要组成部分对当代包装设计中的积极作用。楚美术复合型造型等特征合理有度地纳入当代包装设计中，将传统体系中的优秀的成分通过“新”的方式延续发展，体现其传播的社会性以及研究的价值性、国际性。结论：当下包装设计的发展和文化性的表达，不应只是简单的以新代旧和标新立异，应加强其精神内涵的研究，从诸多方面探求其可行性路径。将楚美术造型等特征运用现代设计、构成手法进行转化，才能促进我国包装设计更好地发展，更好地表达传统、地域的视觉语言差异。 |
| 英文摘要: |
| The paper aims to explore the application value of Chu art in contemporary packaging design by analyzing the feasibility of applying elements such as complex modeling characteristics, patterns and colors of Chu art in packaging design. Based on discussion of classical cases, the positive role of regional traditional art as an important part of traditional culture and ideology in contemporary packaging design was put forward. Characteristics of Chu art such as complex shape were reasonably and reasonably integrated into contemporary packaging design. Excellent components of traditional system were continuously developed in a "new" way, reflecting the sociality of its dissemination as well as value and internationality of research. The development of packaging design and the expression of culture should not be simple replacement of old with new. It requires strengthening study on its spiritual connotation and exploring its feasibility from many aspects. Only transforming the character-istics of Chu fine arts through modern design and composition techniques, can we promote better development of packaging design in China and better express differences of traditional and regional visual language. |
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