| 安晓敏,王佳.定制化字体在企业形象设计中的应用[J].包装工程,2019,40(12):124-128. |
| 定制化字体在企业形象设计中的应用 |
| Application of Customized Font in Enterprise Image Design |
| 投稿时间：2019-02-11 修订日期：2019-06-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.12.022 |
| 中文关键词: 定制化字体 字体设计 企业形象设计 塑造品牌形象 |
| 英文关键词: customized font font design corporate image design brand image shaping |
| 基金项目:北京市教育科学“十三五”规划2016年度青年专项课题（CCDA16108） |
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| 中文摘要: |
| 目的 对符合企业形象的定制化字体进行研究，更好地传播企业品牌。方法 以分析成功案例为基础，厘清定制化字体的概念、功能作用及应用领域，提出定制化字体与企业品牌字体和字体设计的区别，利用字体设计的研究方法对一些企业设计的定制化字体进行研究分析。结论 通过比较分析不同的定制化字体，提出了定制化字体的设计原则和定位；通过分析定制化字体在企业形象设计中的应用，得出了定制化字体的重要性以及未来它在品牌设计领域的前景和不足。 |
| 英文摘要: |
| The paper aims to study the customized fonts that conform to the corporate image, so as to better disseminate the corporate brand. Based on analysis of successful cases, concept, function and application fields of customized fonts were clarified. The differences between customized fonts and corporate brand fonts and font design were put forward. The customized fonts designed by some enterprises were studied and analyzed with the research methods of font design. By comparing and analyzing different customized fonts, the design principles and positioning of customized fonts are put forward. By analyzing the application of customized fonts in corporate image design, the importance of customized fonts and its future prospects and shortcomings in the field of brand design are obtained. |
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