| 耿天宇,芮雪婷,江牧.基于叙事性的趣味产品设计探究[J].包装工程,2019,40(12):168-174. |
| 基于叙事性的趣味产品设计探究 |
| Narrative Design Method in Interesting Products |
| 投稿时间：2019-01-09 修订日期：2019-06-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.12.030 |
| 中文关键词: 叙事性设计 产品设计 趣味 |
| 英文关键词: narrative design product design interest |
| 基金项目:2018年度江苏省研究生科研与实践创新计划项目（KYCX182483） |
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| 中文摘要: |
| 目的 通过对叙事性设计的研究，探讨表达产品趣味的方法。方法 对叙事性设计的相关概念与一般步骤进行梳理与归纳，通过列举案例，对叙事性设计表达的趣味进行例证，最后，将叙事性设计的步骤与趣味相结合，总结出利用叙事性设计表达产品趣味的方法，并以设计实践进行探索。结论 叙事性设计可以通过叙述明确或者非明确的趣味主题，在本能层次、行为层次、反思层次，3个层次的叙事方式中，选用易于表达趣味的叙述方式，以及运用非线性的情节结构来表达产品的趣味。 |
| 英文摘要: |
| The work aims to explore the ways to express the interest of products through the study of narrative design. The related concepts and general steps of narrative design were sorted out and summarized. The interest expressed in narrative design was exemplified by enumerating cases. Finally, the steps and interests of narrative design were combined to summarize the design methods of expressing product interest by narrative design and such methods were explored based on design practice. Narrative design could express the interest of products by narrating clear or unclear interesting themes, choosing the narrative way which was easy to express interest in the three levels of narrative methods: instinctive level, behavioral level, reflective level and applying non-linear plot structure. |
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