| 薛晓霞.十二生肖文创产品设计研究[J].包装工程,2019,40(16):254-259. |
| 十二生肖文创产品设计研究 |
| Design of Cultural and Creative Products with Twelve Symbolic Animals |
| 投稿时间：2019-04-26 修订日期：2019-08-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.16.041 |
| 中文关键词: 十二生肖 文创产品 设计 |
| 英文关键词: twelve symbolic animals cultural and creative products design |
| 基金项目:江苏高校哲学社会科学研究一般项目“苏南春节传统符号艺术设计化仪式的构建研究”；常州市社科课题“运河非遗视角下春节传统符号的传承应用研究” |
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| 中文摘要: |
| 目的 对十二生肖的文化创意产品进行探索性设计与研究，旨在传承生肖文化，让十二生肖“活”在当下日常生活中。方法 通过市场调研收集十二生肖文创产品信息，从设计手法和功能角度分析归纳当前十二生肖文创现状，发现十二生肖文创产品具有广阔的开发空间，从“内生”、“外引”两个方向对十二生肖主题的文化创意产品进行探索与实践，“内生”指将十二生肖元素融入传统器物；“外引”指从国外优秀案例中汲取营养。结论 通过“内生”的方法，唤醒中华生肖文化的原生动力，为传统器物赋予新时代文化语意，让传统文化得以继承发展；在全球化模式下，通过“外引”的方法，融合吸收他国的优秀案例，让十二生肖文化具有国际化视觉语言，延续生肖文化的海外传承之路。 |
| 英文摘要: |
| The work aims to carry out exploratory design and research on cultural and creative products with twelve symbolic animals, in order to inherit the Chinese zodiac culture and make twelve symbolic animals "live" in our daily life. The information of cultural and creative products with twelve symbolic animals was collected through market investigation and the present situation of cultural and creative products with twelve symbolic animals was summarized from the design method and the function. Cultural and creative products with twelve symbolic animals were found to have a wide development space. Exploration and practice of the cultural and creative products with twelve symbolic animals were carried out from the perspectives of “internal production” and “external introduction”. “Internal production” referred to integrate elements of twelve symbolic animals into traditional implements, and “external introduction” referred to absorb and draw on foreign excellent cases. Through the method of "internal production", the native power of Chinese zodiac culture is aroused, and the traditional culture is endowed with the cultural meaning of the new era, so that the traditional culture can be inherited and developed. In a globalized mode, through the method of “external introduction”, the fusion and absorption of the outstanding case from the other countries empower the zodiac culture with international visual language and continue overseas heritage of Chinese zodiac cultural. |
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