| 任莉.字体设计中民族文化符号的创新与应用[J].包装工程,2019,40(16):294-297. |
| 字体设计中民族文化符号的创新与应用 |
| The Innovation and Application of National Cultural Symbols in Font Design |
| 投稿时间：2019-04-19 修订日期：2019-08-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.16.049 |
| 中文关键词: 字体设计 民族文化 路径 |
| 英文关键词: font design national culture path |
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| 中文摘要: |
| 目的 探寻字体设计的多元化方向以及民族文化符号在其中的创新与应用。方法 从文字的起源及其重要作用谈起，结合文字的发展与创新，对其在视觉传达设计领域的意义进行分析，总结出其所具备的直观表达设计理念、改善生活品质、强烈视觉冲击力、加深作品内涵等重要作用，再从传统文化符号在字体设计中的易读性、统一性、艺术性原则着手，分析其在字体设计中的具体创意流程，并通过传统图形纹样和传统书法等文化符号，对民族文化符号在字体设计中的应用展开探究，分析其未来的发展方向和有效方法。结论 汉字有着5000多年的悠久历史，在历史的发展中，将其引申到字体设计领域，融合优秀的民族文化符号，能够拓展其应用领域，发挥独特的魅力，这也是文化传承与创新设计的必然之选。 |
| 英文摘要: |
| The work aims to explore the diversification direction of font design and the innovation and application of national cultural symbols. From the origin and the important role of the text, combined with the development and innovation of the text, its significance in the field of visual communication design was analyzed, and the important functions such as the visual expression of design concept, the improvement of life quality, the strong visual impact and the deepening of the works connotation were summarized. Then, on the basis of the principle of readability, unity and artistry of traditional cultural symbols in font design, the specific creative process of traditional culture symbols in font design was analyzed, and the application of national cultural symbols in font design was explored through traditional graphic patterns, traditional calligraphy and other cultural symbols, and its future development direction and effective methods were analyzed. The Chinese character has a long history of more than five thousand years. In the development of history, it is extended to the field of font design, and the integration of excellent national cultural symbols can expand its application field and give play to its unique charm. It is also the inevitable choice of cultural heritage and innovative design. |
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