文章摘要
王伟伟,刘允之,杨晓燕,廖轲.用户行为与情境导向下的文创产品设计研究[J].包装工程,2019,40(24):27-32.
用户行为与情境导向下的文创产品设计研究
Cultural and Creative Product Design under User Behavior and Situation Orientation
投稿时间:2019-10-27  修订日期:2019-12-20
DOI:10.19554/j.cnki.1001-3563.2019.24.004
中文关键词: 文创产品  禅茶用品  情境导向  用户行为地图
英文关键词: cultural and creative products  Zen tea supplies  situation orientation  user behavior map
基金项目:
作者单位
王伟伟 1.陕西科技大学西安 710021 
刘允之 1.陕西科技大学西安 710021 
杨晓燕 1.陕西科技大学西安 710021 
廖轲 1.陕西科技大学西安 7100212.拙雅国家级工业设计中心厦门 361000 
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中文摘要:
      目的 为解决消费者对产品的感性化需求,满足产品实现功能的同时拥有更深层次的精神内涵,通过对用户操作性体验、操作情境等方面的研究,得到适用于文创产品设计的针对性思路。方法 通过观察用户行为,分析用户具体使用产品的操作方式与行为动机,发现用户与产品互动过程中的体验接触点;结合情境分析构建出用户行为地图,得到设计需求并总结出设计线索;最后,通过禅茶用品的设计,证明了该方法的可行性与有效性。结果 将产品操作接触点与情境结合,辅助发现文创产品设计的主要影响因素,帮助设计师以宏观的角度看待文创用品设计方向与思路。结论 通过提升用户体验性,满足用户对产品的操作功能需求和文化体验需求,提升文创产品在市场的核心竞争力。
英文摘要:
      The work aims to obtain the targeted ideas suitable for the design of cultural and creative products through the study on the user's operational experience and operation situation, so as to solve the consumer's perceptual demand for the products, and meet the product realization function whiling having a deeper spiritual connotation. By observing the user's behavior, and analyzing the operation mode and behavioral motive of the user's specific use of the product, the experience contact point was discovered during the interaction between the user and the product. The situational analysis was combined to construct a user behavior map, get the design requirements and summarize the design clues. Finally, the feasibility and effectiveness of the proposed method are proved by the design of Zen tea supplies. The product operation contact points were combined with the situation to assist in discovering the main factors influencing the design of cultural and creative products, and help the designer to look at the design direction and ideas of cultural and creative products from a macro perspective. By improving user experience and satisfying users' operational functional requirements and cultural experience requirements, the core competitiveness of cultural and creative products in the market can be enhanced.
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