| 苏亚飞.湖北省博物馆文创产品包装设计[J].包装工程,2019,40(24):72-76. |
| 湖北省博物馆文创产品包装设计 |
| The Packaging Design of Cultural and Creative Products of Hubei Provincial Museum |
| 投稿时间：2019-10-13 修订日期：2019-12-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.24.011 |
| 中文关键词: 湖北省博物馆 文创产品 包装设计 价值 |
| 英文关键词: Hubei Provincial Museum cultural and creative products packaging design value |
| 基金项目:2017年湖北省高等学校省级教学研究项目（2017486） |
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| 中文摘要: |
| 目的 以湖北省博物馆文创产品包装设计为研究目标，提出湖北省博物馆文创产品包装设计的合理化建议，并引发价值思考。方法 先从湖北省博物馆的文创产品包装设计现状谈起，进而分析湖北省博物馆文创产品包装设计现存的问题，提出湖北省博物馆文创产品包装设计的合理化建议和引发的价值思考。结论 得出了基于湖北地域文化特征的湖北省博物馆文创产品包装设计的完善化建议，内容包括从湖北省博物馆馆藏品中提取视觉元素体现楚文化特色，从包装设计的环保性、适销性和人性化层面提出设计建议，最终引发湖北省博物馆文创产品包装设计的教育、情感、审美、文化、实用性等价值思考。在湖北省博物馆文创产品包装设计中强化楚元素的表达，是实现楚文化传承和提升湖北省博物馆品牌影响力的有效途径。 |
| 英文摘要: |
| The work aims to put forward the rationalization proposals for the packaging design of cultural and creative products of Hubei Provincial Museum to trigger value thinking, with such packaging design as the research object. From the current situation of the packaging design of cultural and creative products of Hubei Provincial Museum, and the analysis on the existing problems of such packaging design, the rationalization proposals for the packaging design of cultural and creative products of Hubei Provincial Museum were put forward and the value thinking was provoked. The proposals for improving the packaging design of the cultural and creative products of Hubei Provincial Museum based on the regional cultural characteristics of Hubei Province are put forward. The contents include the visual elements extracted from the collections of Hubei Provincial Museum to embody the characteristics of Chu culture. The design suggestions are put forward from the aspects like the environmental protection, marketability and humanization of the packaging design. Value thinking of education, emotion, aesthetics, culture and practicality of the packaging design of cultural and creative products of the museum is finally triggered. Strengthening the expression of Chu elements in the packaging design of Hubei Provincial Museum's cultural and creative products is an effective way to realize the inheritance of Chu culture and enhance the brand influence of Hubei Provincial Museum. |
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