| 张丁伟,陈烈胜,李宏程.乡土元素在“喫过咪”红茶包装设计中的应用研究[J].包装工程,2019,40(24):121-126. |
| 乡土元素在“喫过咪”红茶包装设计中的应用研究 |
| Application of Local Elements in Packaging Design of "QieGuoMi" Black Tea |
| 投稿时间：2019-08-08 修订日期：2019-12-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.24.019 |
| 中文关键词: 茶包装设计 乡土形态 “喫过咪” 创新设计 |
| 英文关键词: tea packaging design local morphology "QieGuoMi" innovative design |
| 基金项目:上海市设计学IV类高峰学科资助项目——设计系统管理研发大师工作室（DC17020） |
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| 中文摘要: |
| 目的 探究乡土元素在当代茶叶包装设计的设计表现与具体应用。方法 以“喫过咪”红茶包装设计中真、善、美角度思考，打造“喫过咪”红茶品牌IP包装设计，阐述乡土形态茶包装在容器造型、包装结构、图案设计、材质选择等方面的设计思考和具体应用实践。结果 “喫过咪”红茶包装设计案例实践突出了乡土文化设计元素与现代消费者之间的情感共鸣，两者之间找到了平衡点，为茶包装探索新的设计表现方式提供了新的可能。结论 具有质朴、温良、生态的乡土元素在未来设计服务领域会越来越受到人们的青睐并成为未来设计的有益尝试，它是对劳动者的尊重，也是对消费者的情感关怀。是人们在富裕的物质和精神生活中的自我觉醒，未来包装设计更注重小众设计和情感体验。 |
| 英文摘要: |
| The paper aims to explore the design features and application of native elements in contemporary tea packaging design. Considering the truth, goodness and beauty in the packaging design of "QieGuoMi" black tea, and taking the IP packaging design of "QieGuoMi" black tea as an example, this paper expounded the design thinking and concrete application practice of local tea packaging in container modeling, packaging structure, pattern design, material selection and so on. The case practice of "QieGuoMi" black tea packaging design highlighted the emotional resonance between the design elements of local culture and modern consumers, and found a balance between them, providing a new possibility for tea packaging to explore new design expression. Simple, gentle, ecological local elements in the future design services will be more and more popular and become a useful attempt in the future design. It is the respect for workers, but also the emotional care of consumers. It is our self-awakening in the rich material and spiritual life. The future packaging design pays more attention to the design of small groups, emotional experience. |
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