文章摘要
苟敏,周睿,费凌峰.基于成都水文化的文博创意产品开发策略[J].包装工程,2019,40(24):235-242.
基于成都水文化的文博创意产品开发策略
Development Strategy of Cultural Expo Creative Products Based on Chengdu Water Culture
投稿时间:2019-07-28  修订日期:2019-12-20
DOI:10.19554/j.cnki.1001-3563.2019.24.038
中文关键词: 水文化  新文创  天府文化  文化创意产品  都江堰  郫都区
英文关键词: water culture  Neo-Culture Creativity  Tianfu culture  cultural and creative products  Dujiangyan  Pidu District
基金项目:2019年成都市哲学社会科学规划课题(2019L46);成都水生态文明建设研究重点基地2018年项目(2018SST-08);国家自然科学基金面上项目(71874142);文化和旅游部2018年万名旅游英才计划“双师型”项目(WMYC20184-002);2019年西华大学研究生创新基金项目研究(ycjj2019092)。
作者单位
苟敏 1.西华大学成都610039 
周睿 1.西华大学成都610039 
费凌峰 2.成都东软学院成都611844 
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中文摘要:
      目的 针对当前民众对成都水文化认知度比较低的问题,弘扬成都水文化,探索新文创时代文博创意产品开发策略。方法 通过典型案例设计分析,剖析当前互联网领域新兴的“新文创”战略对水文化传播的影响,以成都建设“世界旅游名城”为契机,提出适合文博旅游文化创意产品开发的水文化设计转化具体方式。结论 根据“新文创”时代以IP塑造为核心的创意特征,提出将成都水文化纳入“天府文化”进行软实力提升和城市文化构建,剖析成都水文化在体系开放性、载体多元性、视觉体验性和情感共鸣性等方面的文化IP打造策略。以“新文创”的发展视野来打造和开发成都水文化的系列文博创意产品,对于提升城市人文魅力、文化品质和文化软实力都具有积极的现实意义。
英文摘要:
      The work aims to promote Chengdu water culture and research the development strategy of cultural Expo creative products in the era of "Neo-Culture Creativity", in view of the fact that the current people have a low awareness of Chengdu water culture. Through the design analysis by typical case, on the one hand, the impact of the emerging "Neo-Culture Creativity" strategy in the Internet field on water culture communication was analyzed; on the other hand, combined with the opportunity of Chengdu to build a "world famous tourist city", the specific method of water culture design transformation suitable for the development of cultural and creative products of cultural Expo tourism was pro-posed. According to the creative characteristics of "Neo-Culture Creativity" era with IP shaping as the core, the cultural IP shaping strategies of incorporating Chengdu water culture into "Tianfu culture" to enhance the soft power and construct urban culture, and analyzing the system openness, carrier diversity, visual experience and emotional resonance of Chengdu water culture are put forward. To build and develop a series of cultural Expo creative products of Chengdu water culture from the perspective of "Neo-Culture Creativity" has positive practical significance for promoting the city's humanistic charm, cultural quality and cultural soft power.
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