| 姚望,李芳宇.从梅洛庞蒂符号观看雷蒙德罗维设计理念[J].包装工程,2019,40(24):358-362. |
| 从梅洛庞蒂符号观看雷蒙德罗维设计理念 |
| Raymond Loewy Design concept From the Point of View of Merleau-Ponty Semiology |
| 投稿时间：2019-08-24 修订日期：2019-12-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.24.058 |
| 中文关键词: 雷蒙德罗维 梅洛庞蒂 符号学 产品设计 |
| 英文关键词: Raymond Loewy Merleau-Ponty semiotics product design |
| 基金项目:四川省重点研发项目（2019YFS0087）；成都市科技局国际科技合作项目创新环境提升计划（2017- GH02-00091-HZ）；四川省哲学社会科学重点研究基地老龄事业与产业研究中心重点项目（XJLL2019002）；四川省教育厅人文社会科学重点研究基地工业设计产业研究中心一般项目（GYSJ2019-004） |
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| 中文摘要: |
| 目的 中国的产品设计正处在蓬勃发展的黄金时期，应当从国外优秀的理论家和设计师的经验中汲取智慧与养分，为中国制造走向中国创造提供借鉴。方法 雷蒙德罗维和梅洛庞蒂分别是上世纪商业化设计师和西方学院哲学的代表人物。研究雷蒙德罗维的设计理念以及梅洛庞蒂在《间接的语言与沉默的声音》一文中对艺术领域的符号学观点，在两者的思想当中总结提炼，汲取养分，寻找共通之处，论证两者的思想对目前中国产品设计的指导意义。结论 功用化的更好的设计应当受到人们的喜爱和重视；符合人们感知经验的，与消费者气场相合的产品会给人传达合适的姿态美感；设计语言在商业化限制之外应当不断变化，在传承之后有所发展。 |
| 英文摘要: |
| Chinese product design is in a golden period of vigorous development. The experience of foreign excellent theorists and designers can be used as reference for "made in China" and "created in China". Raymond Loewy and Mer-leau-Ponty were respectively the representatives of the commercialized designers of the last century and the philosophy of western colleges. Through the study of Raymond Loewy's design concept, as well as Merleau-Ponty 's semiotics view of his art field in the article "Indirect Language and Silent Voice". these two concepts were summarized and refined to absorb nutrients, find common ground, and demonstrate their guiding significance to current Chinese product design. First, functional "better" design should be loved and valued by people. Second, products in line with consumers' "aura" will convey the appropriate "attitude aesthetics" to people. Third, design language should constantly transcend the limits of commercialization and develop after inheritance. |
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