| 孟凯宁,郭娟龄.基于SWOT分析的生态视域下旅游产品设计[J].包装工程,2020,41(4):116-121. |
| 基于SWOT分析的生态视域下旅游产品设计 |
| Design Method of Tourism Products under Ecological Vision Based on SWOT Analysis |
| 投稿时间：2019-11-25 修订日期：2020-02-20 |
| DOI：10.19554/j.cnki.1001-3563.2020.04.012 |
| 中文关键词: SWOT分析 生态 旅游产品设计 |
| 英文关键词: SWOT analysis ecology tourism product design |
| 基金项目:四川省教育厅重点课题项目（W171300）；四川省社会科学重点研究基地李冰研究中心项目（lbyj2018-008）；四川省哲学社会科学重点研究基地现代设计与文化研究项目（MD19E013）；教育部产学合作协同育人项目（201802187005） |
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| 中文摘要: |
| 目的 基于生态观，对现有的旅游产品外观形态设计进行探索研究。方法 使用SWOT分析法对旅游产品进行剖析，为旅游产品设计提出方法和思路，从生态旅游产品的功能和外观设计两方面进行方法研究，探讨两者逻辑关系，并通过案例分析法进行验证，吸引客源、打造生态旅游产品。结论 提出生态观下旅游产品外观形态设计具体方法，从挖掘旅游地方特色、开发特色旅游产品、借鉴国内外经验等方式来促进生态旅游产品的开发。通过对生态旅游产品方法的研究，突出旅游产品的特点，提升竞争力，为旅游产品外观设计的发展提供借鉴的依据与参考，提升个人正确生态意识，促进旅游经济更好发展。 |
| 英文摘要: |
| The work aims to explore and study the existing appearance and design of tourism products from the eco-logical perspective. SWOT was used to analyze tourism products, providing methods and ideas for future tourism product design. The function and appearance design of ecotourism products were studied to discuss the logical relationship between them, which was verified by case analysis to attract tourists and build ecotourism products. The specific method of designing the appearance form of tourism products under the ecological view is proposed to promote the development of eco-tourism products by mining the local characteristics of tourism, developing featured tourism products, and drawing lessons from domestic and foreign experience. By studying the methods of ecotourism products, the characteristics of tourism products are displayed to enhance competitiveness and provide reference for the tourism product design and de-velopment, thus improving correct ecological consciousness. |
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