文章摘要
郭娟龄,张玉萍,李春.健康产品形态要素与用户情感意象关联研究[J].包装工程,2020,41(4):207-212.
健康产品形态要素与用户情感意象关联研究
Relevance Between Morphological Elements of Health Product and Emotional Imagery of User
投稿时间:2019-12-21  修订日期:2020-02-20
DOI:10.19554/j.cnki.1001-3563.2020.04.027
中文关键词: 健康产品  形态要素  情感意象  相关性
英文关键词: health products  morphological elements  emotional imagery  relevance
基金项目:西华大学研究生创新基金资助项目(ycjj2018164)
作者单位
郭娟龄 西华大学成都 610039 
张玉萍 西华大学成都 610039 
李春 西华大学成都 610039 
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中文摘要:
      目的 针对健康产品形态要素进行分析,剖析产品形态特征和语义情境,从而更深入地探讨用户情感意象特点,为形态要素设计提供指导。方法 通过问卷调查法,获取健康产品意象词和代表性样本。基于统计学的语义差异法,提取和分析健康产品风格语义词,进行研究,再使用案例分析法进行例证。结论 一方面,通过分析得出用户对健康产品形态语义的认知及其导向性,从而为设计师提供一定的参考和指导。另一方面,要素之间是相互影响的。设计师对产品形态要素的表达方式可以是多样的,对用户的感知也可以进行多种联想。这为以后的设计活动提供一定的思路和启发。
英文摘要:
      The paper aims to analyze the morphological elements of health products as well as the morphological fea-tures and semantic context of products to further investigate the image characteristics of the users’ emotions and provide guidance for design of morphological elements. The image terms and representative samples of health products were ob-tained by the way of questionnaire. The semantic words of the styles of the health products for researches were extracted and analyzed based on the method of the statistical semantic differences; and then they were verified by case studies. On one hand, the users’ tendency of cognition of the morphological semantics of health products are obtained so that some references and guidance could be provided for the designers. On the other hand, these elements are mutually influencing. The designers’ expressions of morphological elements of products may be multi-styled, and the users’ feelings can be processed for various imagination. It provides certain inspirations and suggestions for future design activities.
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