| 李超.版式设计中的形式美探讨[J].包装工程,2020,41(4):285-287. |
| 版式设计中的形式美探讨 |
| Formal Beauty in Layout Design |
| 投稿时间：2019-12-19 修订日期：2020-02-20 |
| DOI：10.19554/j.cnki.1001-3563.2020.04.039 |
| 中文关键词: 版式设计 形式美 视觉流程 |
| 英文关键词: layout design formal beauty visual process |
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| 中文摘要: |
| 目的 探索形式美法则在版式设计中的重要价值及体现。方法 从人们生活水平的提高谈到审美需求的多样性，再结合版式设计的基本概念和一般流程进行简单的概括与分析，借助重复与交错、对称与均衡、节奏与韵律、对比与调和等版式设计的形式美法则，展开深入的探索，基于理论论述进行具体的实践探索，结合网页版式设计和书籍版式设计，分析其应用路径，探索版式设计对美的追求与艺术效果的实现。结论 版式设计是整体的视觉流程，不仅要通过美化版面进一步吸引读者的注意，而且要遵循主次分明、对比与统一、节奏感与韵律感并存等基本的设计原则，达到有效传达信息和诉求流程合理化的目的，真正让版式活起来，使其成为一种有效且美观的存在形式，促进整体设计效果的提升。 |
| 英文摘要: |
| The work aims to explore the important value and embodiment of formal beauty principle in layout design. From the improvement of people’s living standards to the diversity of aesthetic needs, and then combined with the basic concepts and general process of layout design, a simple summary and analysis were conducted. With the help of the formal beauty principle of layout design, such as repetition and interlacing, symmetry and balance, rhythm and rhyme, contrast and harmony, an in-depth exploration was conducted. A specific practical exploration was carried out based on theoretical exposition. Mainly by combining the layout designs of web pages and books, its application path was analyzed and the pursuit of beauty and the realization of artistic effect in layout design were explored. Layout design is an overall visual process. It should further attract readers’attention not only by beautifying the layout, but also by following the basic design principles such as making a distinction between the primary one and the secondary one, contrast and unity, and coexistence of rhythm and rhyme, so as to achieve the purpose of effectively conveying information and rationalizing the appeal process. It should really make layout alive, make it an effective and beautiful form of existence, and promote the overall design effect. |
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