| 李晨.视觉传达设计中的多感官表达[J].包装工程,2020,41(4):288-290. |
| 视觉传达设计中的多感官表达 |
| Multisensory Expression in Visual Communication Design |
| 投稿时间：2019-12-10 修订日期：2020-02-20 |
| DOI：10.19554/j.cnki.1001-3563.2020.04.040 |
| 中文关键词: 视觉传达设计 多感官表达 趣味体验 |
| 英文关键词: visual communication design multi-sensory expression interesting experience |
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| 中文摘要: |
| 目的 分析听觉、嗅觉、味觉等感官体验的重要性及其在视觉传达设计中的艺术化表达方式。方法 首先从视觉传达的发展引出其对艺术效果的高标准，提出合理而巧妙的多感官表达的必要性，然后分析视觉传达设计与多感官表达的含义，探索两者在感官刺激、感官满足、趣味体验等方面相互促进的基础与条件，最后分别从听觉、触觉、嗅觉和味觉等方面展开论述，详细探寻多感官表达在视觉传达设计中的体现，总结两者在融合与促进过程中的发展方向，寻求技术与艺术的统一和共促。结论 在新媒体时代下，视觉传达设计想要打破固定的视觉效果，寻找到一定的艺术平衡，使信息的传递更加快速、准确，必须与多感官表达相结合，多层次地调动受众的感官机能，科学规划感官体验流程，更完美地表达出所要传递的信息。 |
| 英文摘要: |
| The work aims to analyze the importance of hearing, smell, taste and other sensory experience and their artistic expression in visual communication design. First, the development of visual communication led to its high standard of artistic effect to put forward the necessity of reasonable and skillful multi-sensory expression. Then, the meaning of visual communication design and multi-sensory expression was analyzed, and the basis and conditions of their mutual promotion in sensory stimulation, sensory satisfaction and interesting experience were explored. Finally, the discussion was respectively carried out from the aspects of hearing, touch, smell and taste. The embodiment of multi-sensory expression in visual communication design was explored in detail, the development direction of the two in the process of integration and promotion was summarized, and the unity and mutual promotion of technology and art were sought. In the new media era, if visual communication design wants to break the fixed visual effect, find a balance of art, and make the transfer of information more rapid and accurate, it must be combined with a multi-sensory expression, arouse the audience’s sensory functions at multiple levels, scientifically plan the process of sensory experience, and more perfectly express the message. |
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