| 殷实.视觉传达设计中视觉思维模式的创新探索[J].包装工程,2020,41(4):291-293. |
| 视觉传达设计中视觉思维模式的创新探索 |
| Innovation and Exploration of Visual Thinking Mode in Visual Communication Design |
| 投稿时间：2019-10-18 修订日期：2020-02-20 |
| DOI：10.19554/j.cnki.1001-3563.2020.04.041 |
| 中文关键词: 视觉传达设计 视觉思维模式 联想思维 |
| 英文关键词: visual communication design visual thinking mode associative thinking |
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| 中文摘要: |
| 目的 分析视觉思维模式与视觉传达设计的关系，探究视觉思维模式在视觉传达设计中的应用原则及创新策略。方法 从视觉思维和视觉传达设计的内涵、特点入手，指出两者之间存在的千丝万缕的联系，且在一定程度上具有相通性，接着从视觉传达设计中创新思维的具体分类进行分析，得出视觉传达设计中创新视觉思维的具体应用原则，如视觉中心、比例与尺度、对比与统一、对称与均衡、整体与局部等，然后以此为基础，从具体的包装设计和广告招贴设计领域展开分析与探索，提出创新及综合运用联想思维、逆向思维和发散思维等思维模式提升视觉传达设计的水平和质量的有效策略。结论 视觉传达设计借助视觉思维模式进行了全新的设计探索，能够轻松地找到最有效的创新方案，使整个作品呈现出理想的设计效果。 |
| 英文摘要: |
| The paper aims to analyze the relationship between visual thinking mode and visual communication design, and explore the application principles and innovative strategies of visual thinking mode in visual communication design. From the connotation and characteristics of visual thinking and visual communication design, it was pointed out that the two were linked and had common characteristics to a certain extent. And then from the specific classification of innovative thinking in visual communication design, the specific application principles such as the visual center, proportion and scale, contrast and unity, symmetry and balance, and the whole and local, etc. of innovative vision thinking in visual communication were obtained; and then detailed analysis and exploration were carried out on this basis from concrete packing design and poster design. This paper put forward some effective strategies to improve the level and quality of visual communication design through innovation and comprehensive use of thinking modes such as associative thinking, reverse thinking and divergent thinking. The visual communication design is newly analyzed with the help of visual thinking mode. It can easily find the most effective innovative scheme, so that the whole work presents the ideal design effect. |
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