| 王雪松.传统绘画艺术与现代艺术设计的结合[J].包装工程,2020,41(4):302-305. |
| 传统绘画艺术与现代艺术设计的结合 |
| Combination of Traditional Painting Art and Modern Art Design |
| 投稿时间：2019-10-02 修订日期：2020-02-20 |
| DOI：10.19554/j.cnki.1001-3563.2020.04.044 |
| 中文关键词: 传统绘画艺术 现代艺术设计 融合 |
| 英文关键词: traditional painting art modern art design fusion |
| 基金项目:四川社会科学重点研究基地——文化产业发展研究中心2019年度科研项目《传统文化元素在标志设计中的运用研究》研究成果（WHCY2019C01） |
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| 中文摘要: |
| 目的 分析传统绘画艺术在现代艺术设计中的发展方向，总结彼此之间的融合路径，探讨两者在诸多设计领域的相互配合与共促。方法 由民族文化的传承之路引入，分析现代艺术设计在民族化方面所做的努力，尤其是对传统绘画艺术的构图、意象等方面的灵活借鉴展开论述，接着具体到广告设计、包装设计和招贴设计等领域进行具体的思路分析与策略探究，最后总结两者的融合趋势与总体发展方向。结论 传统绘画艺术在现代艺术设计领域的渗透赋予了艺术设计更多的理念与内容，创造出了许多优秀的设计案例，这不仅为自身的传承提供了思路，而且打开了艺术设计更加多元、独特的发展大门，实现了民族化与时代化的完美结合，值得广大艺术设计工作者深入探究与实践。 |
| 英文摘要: |
| The work aims to analyze the development direction of traditional painting art in modern art design, summarize the fusion path, and explore the mutual cooperation and promotion between the two in many fields of design. Introduced by national culture inheritance path, contribution of modern art design in the nationalization was analyzed and the flexible reference of composition, image, etc. in traditional painting art was discussed particularly. Then, the thinking analysis and strategy exploration in advertising design, packaging design and poster design were elaborated in details. Finally, the fusion trends and overall development direction of the two were summarized. Penetration of traditional painting art in modern art design provides more concepts and contents for art design and also creates many excellent design cases. It not only provides a train of thought for its own inheritance, but also opens up a more diversified and unique development gate for artistic design and realizes the perfect combination of nationalization and modernization, so it is worth the extensive exploration and practice of art designers. |
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