| 李士一,孔雪利,杨海波.基于需要层次理论的手机银行交互界面设计[J].包装工程,2020,41(10):13-18. |
| 基于需要层次理论的手机银行交互界面设计 |
| Interaction Interface Design of Mobile Banking Based on Hierarchy of Needs Theory |
| 投稿时间：2020-04-03 修订日期：2020-05-20 |
| DOI：10.19554/j.cnki.1001-3563.2020.10.003 |
| 中文关键词: 手机银行 人机交互 情感设计 需要层次理论 |
| 英文关键词: mobile banking human-machine interface emotional design hierarchy of needs theory |
| 基金项目:国家自然科学基金项目（31800921） |
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| 中文摘要: |
| 目的 研究手机银行界面设计的情感加工基础以及手机银行交互界面的情感设计方法。方法 以马斯洛的需要层次理论为基础，结合界面设计、设计心理学、感性工学、产品语意学等知识，分析手机银行相较于其他移动端APP的独特性，论述界面设计融入情感因素的重要性，总结手机银行界面设计的情感加工基础，进而根据手机银行用户的情感需求，并结合实例，探索手机银行交互界面的情感设计方法。结论 指出了手机银行界面设计的情感加工基础依次为：安全感、归属感、尊重感、成就感、领悟感和美感，并且指出了手机银行相较于其他移动端APP其界面设计的特殊性体现在更需注重安全感体验的营造。探讨了手机银行用户不同层次需求的满足如何在手机银行界面设计中得以实现。 |
| 英文摘要: |
| The work aims to study the foundation for emotional processing in mobile banking interface design and the emotional design method of mobile banking interaction interface. Based on Maslow’s hierarchy of needs theory, the uniqueness of mobile banking compared with other mobile APPs was analyzed in combination with interface design, design psychology, Kansei engineering and product semantics. The importance of interface design integrated with emotional factors was discussed. The foundation for emotional processing in mobile banking interface design was summed up to ex-plore the emotional design method of mobile banking interaction interface according to the emotional needs of mobile banking users and combined with examples. It is pointed out that the foundation for emotional processing of mobile banking interface design is security, sense of belonging, sense of respect, sense of achievement, sense of understanding and sense of beauty, and that the mobile banking interface design is special in that it needs to pay more attention to creating the security experience compared with other mobile APPs. How to satisfy the needs of mobile banking users at different levels in the design of mobile banking interface is discussed. |
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