文章摘要
刘洋,王玲,解真,华夏.城市品牌形象创新设计方法[J].包装工程,2020,41(10):235-241
城市品牌形象创新设计方法
Innovative Design Method of City Brand Image
投稿时间:2020-04-05  修订日期:2020-05-20
DOI:10.19554/j.cnki.1001-3563.2020.10.037
中文关键词: 城市品牌  城市形象  服务设计  意象意蕴
英文关键词: city brand  city image  service design  image and implication
基金项目:国家重点研发计划项目(2017YFB1400400)
作者单位
刘洋 北京工业大学北京 100124 
王玲 北京工业大学北京 100124 
解真 北京工业大学北京 100124 
华夏 北京工业大学北京 100124 
摘要点击次数:
全文下载次数:
中文摘要:
      目的 现有城市品牌大多模仿、抄袭已有设计,缺少城市本身的特色,难以引起大众的共鸣,因此以北京市海淀区为例,探讨城市品牌形象创新设计的方法。方法 运用设计创新及服务设计理念来研究如何实现城市品牌形象的创新设计应用,通过深层次、系统化、多角度、全方位的整合,建立城市品牌形象设计理论体系,使城市品牌形象更加本土化和人性化;通过界定城市的风格气质、寻找核心意象、重构城市意象的方法,全面表达城市特有的面貌。结论 通过对城市品牌形象设计方法的研究,能够在提升城市综合竞争力的同时,增强市民的自豪感、归属感及幸福感。最终以北京市海淀区为例进行品牌形象设计的实践应用,使研究更加科学合理,并为其他城市提供系统的理论参考。
英文摘要:
      Most of the existing city brands imitate or even copy the existing designs and lack the characteristics of the city itself, which is difficult to resonate with the public. The work aims to discuss the innovative design method of city brand image with Haidian District as an example. The concept of design innovation and service design was used to study how to realize the city brand image with an innovative design approach. Through deep, systematic, multi-angle and all-round integration, the theoretical system of city brand image design was established to make the city brand image more localized and humanized. The unique features of the city could be fully expressed by defining the style and temperament of the city, searching for the core image and reconstructing the image of the city. Through the research on the design method of city brand image, it can improve the comprehensive strength of the city, while enhancing its citizens' sense of pride, belonging and happiness. At last, Haidian District is taken as an example to carry out the practical application of brand image design, which makes the research more scientific and reasonable and consequently provides a systematic theoretical reference for other cities.
查看全文   查看/发表评论  下载PDF阅读器
关闭

关于我们 | 联系我们 | 投诉建议 | 隐私保护 | 用户协议

您是第8735136位访问者    渝ICP备10003521号-4

版权所有:《包装工程》编辑部 2014 All Rights Reserved

邮编:400039 电话:023—68792836传真:023—68792396 Email: designartj@126.com

    

  
 

渝公网安备 50010702501717号