| 陶蓉蓉.泛文创视阈下的设计表达与身份转型[J].包装工程,2020,41(14):118-123. |
| 泛文创视阈下的设计表达与身份转型 |
| Design Expressions and Identity Transition from the Perspective of Extensive Cultural Creation |
| 投稿时间：2020-06-21 修订日期：2020-07-20 |
| DOI：10.19554/j.cnki.1001-3563.2020.14.017 |
| 中文关键词: 泛文创化 设计表达 身份转型 城市更新 |
| 英文关键词: extensive cultural creation design expression identity transition urban renewal |
| 基金项目:江苏省社会科学基金项目（19YSB012）；江苏省高校哲学社会科学研究项目（2018SJA1514） |
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| 中文摘要: |
| 目的 研究商品经济发展与消费迭代背景下，消费文化的泛文创现象及日常生活审美化的深层逻辑。方法 以“反身性”的社会学思考与经济学的理论假设为元，从设计表达与身份转型两个方面对研究对象的背后逻辑探赜索隐。结论 在商品生产与日常消费两个维度，泛文创化逐渐生发为当下商业设计与社会生活的重要景观。以此为背景，文化与精神要素在设计供需之间达成共识。一方面，供给者在生产环节借由原真性诉求拥抱艺术，使产品或服务成为文化意义赋予的物质载体亦或是非物质载体；另一方面，需求者在消费选择时通过特定商品定义其身份，实现消费意义之深化。从而，泛文创化现象为当下设计艺术研究提供一个新的视角，对理解新经济时代语境下设计转型的动因与影响提供另一种思路。 |
| 英文摘要: |
| The work aims to study the extensive cultural creation of consumer culture and the deep logic behind the aestheticization of daily life under the background of commodity economy development and consumption iteration. Based on the sociological thinking of reflexivity and the theoretical hypotheses of economics, the logic behind the object of study was explored from two aspects – design expression and identity transition. In the two dimensions of commodity production and daily consumption, the extensive cultural creation has gradually emerged as a significant landscape in current commercial design and social life. Against this backdrop, cultural and spiritual elements have managed to reach a consensus between supply and demand in design. On the one hand, the supplier embraces art through the authenticity appeal in the production process, so that the product or service becomes the material carrier or immaterial carrier endowed with cultural significance; on the other hand, the demander defines his identity through specific commodities when he decides on what to consume, deepening the meaning of consumption. Hence, the phenomenon of extensive cultural creation provides a new perspective for the study of the current design art and a new perception in the motivation and influence of the design transformation under the present new economic situation. |
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