文章摘要
刘洋,门梦菲,田蜜,解真.文创产品的创新设计方法研究[J].包装工程,2020,41(14):288-294.
文创产品的创新设计方法研究
Innovative Design Methods of Cultural and Creative Products
投稿时间:2020-04-15  修订日期:2020-07-20
DOI:10.19554/j.cnki.1001-3563.2020.14.046
中文关键词: 文创设计  跨界融合  以人为本  思维要点
英文关键词: cultural and creative design  cross-border integration  people oriented  point of thought
基金项目:国家重点研发计划项目“服务价值与文化传播评估理论与技术”(2017YFB1400400)
作者单位
刘洋 北京工业大学北京 100124 
门梦菲 北京工业大学北京 100124 
田蜜 北京工业大学北京 100124 
解真 北京工业大学北京 100124 
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中文摘要:
      目的 目前市场上文创产品内容形式大多千篇一律,普遍缺乏文化内涵,难以满足消费者多元化的需求,因此结合实践对文创产品的创新设计方法进行研究。方法 基于跨界融合和以人为本的设计理念,从“挖掘需求,贴近生活”、“激发情感,塑造体验”、“传承智慧,弘扬文化”、“结合时政,寻求发展”四个维度探讨文创产品设计开发的新思路,提出文化深度、古今融合、专属特色、艺术审美、实用功能、趣味体验、教育感化、绿色环保、品牌观念等文创产品创新设计的九大要点,并结合设计实践对其进行创造性解析。结论 力求以系统性的设计理念指导并推动文创产品的创新性研究,更好地满足当下人们对文创产品物质和精神的需求,为促进我国传统文化的传播提供切实可行的途径,以期为本领域的研究与发展形成积极的现实意义和参考价值。
英文摘要:
      At present, the contents and forms of the cultural and creative products in the market are mostly the same, and they generally lack cultural connotation, which makes it difficult to meet the diversified needs of consumers. Therefore, the work aims to study the innovative design methods of cultural and creative products. Based on the concept of cross-border integration and people-oriented design, the new ideas of cultural and creative product design and development were discussed from four dimensions: “dig for needs and be close to life”, “stimulate emotions and shape experiences”, “inherit wisdom and carry forward culture”, and “combine current politics and seek development”. Nine key points of innovative design of cultural and creative products were put forward, including cultural depth, the combination of the tradition and the modern, exclusive features, artistic aesthetics, practicality, interesting experience, educational significance, environmental friendliness, brand concept, etc. The creative analysis was carried out with the help of design practices. An attempt is made systematic design concepts to guide and promote the innovative research on cultural and creative products based on the systematic design concepts to better meet people’s demand for the material and spiritual functions of cultural and creative products, and provide a practical way to promote the spread of traditional culture in China, so as to form positive practical significance and reference value for research and development in this field.
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