| 陈惠.论扶贫视角下农村旅游文创产品的设计研究[J].包装工程,2020,41(18):302-305. |
| 论扶贫视角下农村旅游文创产品的设计研究 |
| Design of Rural Tourism Cultural Creative Products from the Perspective of Poverty Alleviation |
| 投稿时间：2020-06-11 修订日期：2020-09-20 |
| DOI：10.19554/j.cnki.1001-3563.2020.18.039 |
| 中文关键词: 文创产品 设计扶贫 乡村文化 产品设计 |
| 英文关键词: cultural creative products design poverty alleviation rural culture product design |
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| 中文摘要: |
| 目的 以往乡村扶贫主要是通过政策和产业的导入进行实施，而设计扶贫也是其中比较新颖的策略。运用产品设计的方法为乡村开发适销对路的旅游文化创意产品，以增加乡村地区的经济收入，为农村脱贫提供帮助。方法 开发农村旅游文创产品应根据地方特色，采用相应的设计策略，主要应从以下四个方面入手。一是对当地的传统手工艺进行创新，使其适应当前市场需求；二是充分挖掘地方的各种文化资料，并将其融入相关的文创产品中；三是对当地的民俗进行重构，选择其中有益的元素进行开发设计；四是把农村的景观名胜进行图形化，使之成为文创产品的设计资源。结论 将农村地区丰富的文化资料作为文创产品的重要灵感之源，通过设计使之转变为深受市场欢迎的旅游文化商品，并真正实现设计扶贫前景。 |
| 英文摘要: |
| In the past, rural poverty alleviation was mainly implemented through the introduction of policies and in-dustries, and the design of poverty alleviation was also a relatively new strategy. This paper aims to use the method of product design to develop marketable tourism cultural creative products for rural areas, to increase the economic income of rural areas and provide help for rural poverty alleviation. The development of rural tourism cultural creative products should be based on local characteristics and adopt corresponding design strategies, mainly from the following four aspects. The first was to create new ideas for local traditional handicrafts to meet the current market demand; the second was to fully excavate local cultural materials and integrate them into relevant cultural creative products; the third was to reconstruct local folk customs and select useful elements for development and design; the fourth was to make rural scenic spots graphical to become the design resource of cultural creative products. There are rich cultural materials in rural areas. Through design, it can become an important source of inspiration for cultural creative products. It can be transformed into a popular tourist cultural commodity in the market, and truly realize the prospect of poverty alleviation through design. |
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