| 马文娟,王怡璇.基于凤翔木版年画的设计应用研究[J].包装工程,2020,41(18):361-366. |
| 基于凤翔木版年画的设计应用研究 |
| Design and Application of Traditional Fengxiang Wood Engraving New Year Pictures |
| 投稿时间：2020-06-21 修订日期：2020-09-20 |
| DOI：10.19554/j.cnki.1001-3563.2020.18.049 |
| 中文关键词: 凤翔木版年画 传统文化 非遗传承 创造转化 设计应用 |
| 英文关键词: Fengxiang wood engraving New Year pictures traditional culture inheritance of intangible cultural heritage creation and transformation design and application |
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| 中文摘要: |
| 目的 提升陕西凤翔木版年画在当代社会的适应性和竞争力，弘扬中华民族传统文化，深层挖掘凤翔木版年画的艺术及文化价值，促进凤翔木版年画的传承与发展。方法 通过深入剖析陕西凤翔木版年画的艺术形式和内容素材，寻找凤翔木版年画适合现代设计产业的切入点。借助凤翔木版年画的文化、工艺、素材，与现代网络游戏、视频动画、手机APP、创意童书、文创产品等新型传播方式相结合，衍生出更具有文化内核与商业竞争力的设计应用。结论 陕西凤翔木版年画作为重要的非物质文化遗产，可通过与现代设计产业结合形成新的设计模式和产品应用，使凤翔木版年画这种老工艺融入现代生活，拓展出更加丰富的设计载体和传播途径，完成“活态传承和活力再现”。 |
| 英文摘要: |
| The paper aims to improve the adaptability and competitiveness of Fengxiang wood engraving New Year pictures in the contemporary society, propagate the traditional culture, explore the deep value of Fengxiang Wood Engraving New Year Pictures deeply and promote their inheritance and development. The art form of traditional Fengxiang wood engraving New Year pictures was analyzed deeply to find the entry point suitable for modern culture and art. With the help of its technology, materials and content of Fengxiang wood engraving New Year pictures, the design and application with cultural core and commercial competitiveness can be derived by combining with new communication methods such as online games, video animation, mobile phone APP, creative children’s books and cultural and creative products. As an important intangible cultural heritage, Fengxiang wood engraving New Year pictures can be combined with modern design industry to create new design mode and product application so as to integrate them into modern life and develop more diversified design carriers and communication tools to complete “dynamic inheritance and vitality reproduction”. |
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