| 郑刚强,王征,王博,王志,王振鹏.“设计产业化”与“产业战略设计”论纲[J].包装工程,2021,42(10):75-84. |
| “设计产业化”与“产业战略设计”论纲 |
| The Origin and Development of Design Industrialization and Industrial Strategic Design |
| 投稿时间：2021-02-15 |
| DOI：10.19554/j.cnki.1001-3563.2021.10.011 |
| 中文关键词: 设计产业化 产业战略设计 源流 发展 |
| 英文关键词: design industrialization industrial strategy design origin development |
| 基金项目:2020年度国家社会科学基金艺术学项目“‘设计产业化’理论研究及实践探索”(20BG130) |
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| 中文摘要: |
| 目的 探索设计融入产业驱动全域融合创新升级之道，阐明“设计产业化”和“产业战略设计”的概念与内涵、源流与发展，明确两者关系，展望未来方向。方法 针对社会发展现实需求，通过理论分析与实践探索，运用归纳、对比等方法，探明两者的基本原理与基础理论。结论 “设计产业化”是设计与产业融合，进而驱动全域创新的战略级理念;“产业战略设计”是实现“设计产业化”的创新型工具。两者包含四大引擎:顶层战略、产品创新、品牌塑造、创业孵化;涵盖四大层级:战略设计、策略设计、服务设计、专业设计。两者相辅相成，赋能企业首次公开募股(IPO)上市，驱动设计与产业协同创新升级;其纵深研究对推动社会经济文化融合创新发展具有重大意义。 |
| 英文摘要: |
| This paper aims to explore the way of integrating design into industry to drive global integration innovation and upgrading; The concept, connotation, origin and development of “design industrialization” and “industrial strategic design” are expounded, the relationship between the two is made clear, and the future direction is outlooked. According to the actual needs of social development, through theoretical analysis and practical exploration, and using induction, comparison and other methods, the two basic principles and basic theories are explored. It is considered that “design industrialization” is the strategic concept of the integration of design and industry to drive the overall innovation. “Industrial strategy design” is an innovative tool to realize “industrialization of design”. The two includes four engines:top-level strategy, product innovation, brand building and business incubation and they also cover four levels:strategy design, tactic design, service design and profession design. The two complement each other, enabling the IPO of enterprises, driving design and industrial collaborative innovation and upgrading. The in-depth research is of great significance to promote the social, economic and cultural integration and innovative development. |
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