| 任旭静,谭浩,马超民.基于自媒体话题兴趣的设计知识的学习体验研究[J].包装工程,2021,42(10):92-99. |
| 基于自媒体话题兴趣的设计知识的学习体验研究 |
| Learning Experience Study of Design Knowledge Based on We-media Topic Interest |
| 投稿时间：2021-01-09 |
| DOI：10.19554/j.cnki.1001-3563.2021.10.013 |
| 中文关键词: 自媒体 设计知识 大众传播 话题兴趣 学习体验 |
| 英文关键词: we-media design knowledge mass communication topic interest learning experience |
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| 中文摘要: |
| 目的 探讨自媒体背景下话题兴趣的水平高低对于设计知识的学习体验影响，以指导基于自媒体设计知识的大众传播实践。方法 首先，对比分析了自媒体和传统媒体，并阐述了设计知识主体的特点，从而提出在自媒体平台进行设计知识大众传播的机遇性，以及可能存在的外显化高难度和与大众强距离感等挑战。其次，基于话题兴趣和学习体验的相关文献研究，发现话题兴趣对知识学习的积极影响，并构建了包括感官、情感、思考、行为和关联的学习体验体系。再次，在实验中探究了话题兴趣对设计知识学习体验的影响，实验主要采用问卷调查的方法，在室内实验环境中模拟自媒体学习场景，并设置了不同话题兴趣水平的样本材料进行实验，让被试在问卷中对不同样本材料进行体验打分，根据主观评分结果进行分析研究。最后，在大众传播实践中注重提升设计知识的话题兴趣水平，以探讨话题兴趣对于大众传播的影响。结论 在基于自媒体的大众传播中，可通过提高设计知识的话题兴趣水平改善学习体验，并增强大众传播效果。 |
| 英文摘要: |
| This paper discusses the influence of the level of topic interest in the context of “we-media” on the learning experience of design knowledge, so as to guide the practice of mass communication of design knowledge based on “we-media”. First of all, this paper makes a comparative analysis of “we-media” and “traditional media”, and expounds the characteristics of design knowledge subjects, so as to propose the opportunities and possible challenges of mass communication of design knowledge on “we-media” platforms, for example, externalizing is difficult and has a strong sense of distance from the masses. Secondly, based on relevant literature research on topic interest and learning experience, the positive influence of topic interest on knowledge learning is found, and a learning experience system including sense, emotion, think, act and relate is constructed. Thirdly, the influence of topic interest on the learning experience of design knowledge is explored in the experiment, the experiment mainly adopts the method of questionnaire survey, simulates “we-media” learning scene in the laboratory experiment environment, and sets up sample materials of different topic interest levels to conduct the experiment, allowing subjects to score the experience of different sample materials in the questionnaire, and then analyze and study them according to the subjective scoring results. Finally, in the practice of mass communication, the topic interest level of design knowledge has been improved to study the impact of topic interest on mass communication. In the mass communication based on “we-media”, by raising the topic interest level of design knowledge, the learning experience can be improved and the effect of mass communication can be enhanced. |
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