| 王研霞.中国传统节气文化的图像叙事[J].包装工程,2021,42(10):236-243. |
| 中国传统节气文化的图像叙事 |
| Image Narration of Chinese Traditional Solar Term Culture |
| 投稿时间：2021-01-09 |
| DOI：10.19554/j.cnki.1001-3563.2021.10.033 |
| 中文关键词: 二十四节气 传承 设计 图像 叙事 |
| 英文关键词: 24 solar terms inheritance design image narration |
| 基金项目:2017年江西省教育规划课题:“美育”引领高校和谐校园建设研究(17YB095)。 |
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| 中文摘要: |
| 目的 二十四节气是中国传统节气文化的精髓，是农耕社会劳动人民的文化智慧，也是先验性自然规律的合集，它不仅指导农事活动，也影响万千家庭的日常生活。伴随着社会的生产力更迭，信息时代农耕经济比重锐减，二十四节气文化对社会主体的指导与影响力已然逊色。如何将农耕时代的节气信息与当下时代的民众生活相契合，使我国优秀的非物质遗产文化得到活态传承，成为当今民俗文化理论发展与实践应用思考的核心。方法 在厘清二十四节气内涵的基础上，运用图像心理学、叙事学、色彩情感理论以及设计美学等理论，并结合新的传播媒介、审美表征与受众特点，提出对固有文字信息的视觉转化与衍生。结论 探索传统节气非物质文化遗产传承与延展的图像叙事新模式，真正实现传统文化延续中的从“文化中来”到“文化中去”。 |
| 英文摘要: |
| The 24 solar terms are the essence of Chinese traditional solar terms culture, the cultural wisdom of the working people in the agrarian society, and the combination of transcendental natural laws. It not only guides agricultural activities, but also affects the daily life of thousands of families. With the change of social productivity, the proportion of agrarian economy in the information age has declined sharply, and the guidance and influence of the 24 solar terms culture on the social subject has been inferior. How to match the solar information in the agricultural era with the people’s life in the current era, so that our excellent intangible heritage culture can be vividly inherited, has become the core of thinking about the theoretical development and practical application of folk culture today. On the basis of clarifying the connotation of 24 solar terms, this paper uses the theories of image psychology, color emotion theory and design aesthetics, and combines the new media, aesthetic representation and audience characteristics to propose the visual transformation and derivation of the inherent text information. To explore the new mode of image narration of inheritance and extension of intangible cultural heritage of traditional solar terms, and truly realize the transformation from “coming from culture” to “going to culture” in the continuation of traditional culture. |
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