| 刘维尚,阳倩.吉祥文化符号在博物馆文创产品中的应用研究[J].包装工程,2021,42(10):260-266. |
| 吉祥文化符号在博物馆文创产品中的应用研究 |
| Application of Auspicious Cultural Symbols in Cultural and Creative Products in Museums |
| 投稿时间：2021-02-09 |
| DOI：10.19554/j.cnki.1001-3563.2021.10.036 |
| 中文关键词: 吉祥文化符号 博物馆文化创意产品 形态 寓意 |
| 英文关键词: auspicious cultural symbols cultural and creative products in museums form implied meaning |
| 基金项目:河北省社会科学基金年度项目(HB19YS005) |
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| 中文摘要: |
| 目的 探究吉祥文化符号在博物馆文化创意产品中的应用方法及设计策略。方法 从吉祥文化的分类及寓意特征入手，阐述吉祥文化在博物馆文化创意产品中的设计思想;根据吉祥文化符号创意来源对博物馆文创产品进行分类，总结出吉祥文化和博物馆文化创意产品融合的意义，从形、意、境三个方面对文化创意产品设计中的应用方法与设计策略进行研究与论述。结论 吉祥文化与文化创意产品之间产生的碰撞、交融与转化是博物馆文化创意产品寻求突破的道路。在深入挖掘吉祥符号内涵寓意的基础上巧用吉祥符号内涵寓意，以形、意、境为切入，找到传统与现代审美的结合点。设计出富有生命力和吉祥特色的作品，丰富博物馆文创产品的深层内涵和创意表现，促进博物馆文化创意产品的传播与发展。 |
| 英文摘要: |
| The purpose is to explore the application methods and design strategies of auspicious cultural symbols in cultural and creative products in museum. Starting from the classification and features of implied meanings of auspicious culture, this paper expounds the design embodiment of auspicious culture in the cultural and creative products in museums; classifies the cultural and creative products in museums according to the source of symbolic creativity, and points out the necessity of the integration of auspicious culture and cultural and creative products in museums, and carries out the application methods and design strategies in the design of cultural and creative products from three aspects of shape, meaning and environment to carry out research and discussion. The collision, blending and transformation between auspicious culture and cultural and creative products is the fundamental way for cultural and creative products in museums to seek a breakthrough. On the basis of the deep excavation of the connotation of auspicious symbols, the concept of auspicious culture is skillfully used, and the combination of traditional and modern aesthetics is found by taking shape, meaning and environment as the starting point. Design works with vitality and auspicious features, enrich the deep connotation and creative expression of cultural and creative products in museums, and promote the dissemination and development of cultural and creative products in museums. |
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