文章摘要
刘宇,王炤淋.基于运河文化遗产的仿生包装设计研究[J].包装工程,2021,42(10):315-322.
基于运河文化遗产的仿生包装设计研究
Bionic Packaging Design Based on Canal Cultural Heritage
投稿时间:2021-02-01  
DOI:10.19554/j.cnki.1001-3563.2021.10.047
中文关键词: 仿生包装设计  仿生造物方法与技术  运河文化遗产  文化产品包装设计
英文关键词: bionic packaging design  methods and techniques of biomimetic creation  canal cultural heritage  packaging design of cultural products
基金项目:2018年度国家社科基金艺术学项目(18BH155)
作者单位
刘宇 天津理工大学天津 300384 
王炤淋 天津理工大学天津 300384 
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中文摘要:
      目的 根据国家对运河文化遗产大力保护及强化传承的文化要求,重新梳理在古为今用和强化传承的政策背景下进行的产品包装设计。方法 挖掘文化遗产形象的信息要素及界定,标注信息标签,确立信息转译的研究范畴,分析动态、形态、技艺和视觉转译这四种逻辑关系,推演出行为环境仿生法与结构技术、造型用途仿生法与制器技术、材质样式仿生法与模切技术、纹理图样仿生法与立体技术四种仿生包装设计的造物方法和造物技术,并用典型遗产文化产品的仿生包装案例进行验证论述。结论 仿生包装设计有利于传统手工艺的再生与再造,为非遗传承拓展了发展路径,为运河文化发展及文化消费带来了新机遇。
英文摘要:
      With the country’s cultural requirements of protecting and strengthening the canal cultural heritage, its rich cultural heritage has attracted the consumer market, and the extensive packaging of cultural products has been mixed with fish and dragons, under the policy background of “making the past serve the present and strengthening the inheritance”, the product packaging design should be rearranged. Through excavating the information elements and definition of the cultural image of heritage, labeling the information, establishing the research category of information translation, and analyzing the four logical relations of dynamic, form, technique, and visual translation, the paper deduces four kinds of creation methods and techniques of bionic packaging design, namely, behavior environment bionic method and structure technology, modeling usage bionic method and manufacture technology, material style bionic method and die-cutting technology, texture pattern bionic method and three-dimensional technology, which are verified by typical cases of bionic packaging of cultural heritage products. The bionic packaging design is beneficial to the regeneration and reconstruction of the traditional handicraft, expands the development path for the non-heredity inheritance, and brings the new opportunity for the canal culture development and the cultural consumption.
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