| 张丽.传统文化元素在标志设计中的体现[J].包装工程,2021,42(10):344-346, 354. |
| 传统文化元素在标志设计中的体现 |
| Traditional Cultural Elements are Embodied in Logo Design |
| 投稿时间：2021-01-09 |
| DOI：10.19554/j.cnki.1001-3563.2021.10.051 |
| 中文关键词: 标志设计 传统文化 化繁为简 |
| 英文关键词: logo design traditional culture change numerous for brief |
| 基金项目:2020年主持黑龙江省高校基本科研业务经费项目“高等特殊教育中地方民族艺术的传承实践研究”(YWK10236200101);2020年黑龙江省大学生创新创业训练重点项目“不言阁个性手工坊”(202010236061) |
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| 中文摘要: |
| 目的 探索标志设计中对传统文化元素的提取与运用。方法 从标志设计的设计要点及其发展需求开始，分析其对传统文化的迫切需求，并结合传统文化的特点所赋予的标志设计的审美及文化的丰富与提升，探索两者的融合可行性及主要方向，如找准契合点、把握好度、化繁为简、突出求异等方面的注意要点，然后选取了传统文化元素中的图形、字体和篆刻等元素，就其与标志设计的种种契合与科学融合展开探索，同时挖掘各领域的相关设计实例进行了深入分析与总结。结论 将标志设计与传统文化元素相结合，不仅可以对标志中所要表达的信息与形象进行展示，还能以独特的美感与文化优势实现更大意义上的价值意义，这有益于标志设计的创新与发展，同时有利于民族传统文化的传承，有着极强的应用价值与社会价值。 |
| 英文摘要: |
| The purpose is to explore the extraction and application of traditional cultural elements in logo design. The paper analyzes the pressing needs of logo design for the traditional culture from the logo design points of the design and development needs, and and explores the feasibility and the main direction of fusion, such as finding out the point, mastering good degrees, changing numerous for brief, and highlighting the dissimilation combining the aesthetic value of logo design endowed by the characteristics of traditional culture and the enrichment and promotion of culture. Then the paper explores all kinds of fit and scientific integration of logo design from traditional cultural elements selected such as graphics, fonts and seal cutting, and excavates relevant design examples in various fields for in-depth analysis and summary at the same time. Combining logo design and the traditional cultural elements, not only can display the information and image to be expressed in the logo, but also can achieve a greater sense of value with unique aesthetic feeling and cultural advantages, which is good for the innovation and development of logo design, is conducive to the inheritance of traditional culture at the same time, and has good application value and social value. |
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