| 李振鹏,宋乐静,肖金花,倪佳琪.基于感性工学的主播椅造型意象研究[J].包装工程,2021,42(18):239-246. |
| 基于感性工学的主播椅造型意象研究 |
| Modeling Image of Anchor Chair Based on Kansei Engineering |
| 投稿时间：2021-06-02 |
| DOI：10.19554/j.cnki.1001-3563.2021.18.028 |
| 中文关键词: 感性工学 主播椅 语义差异法 造型意象 因子分析 |
| 英文关键词: Kansei engineering anchor chair semantic difference method modeling image factor analysis |
| 基金项目:教育部人文社会科学研究青年基金项目资助(16YJC760032) |
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| 中文摘要: |
| 目的 探索主播椅造型意象的设计要素及优先级顺序，为设计师提供有关主播椅造型设计的指导及参考。方法 以不同风格的主播椅设计方案为研究样本，搜集并筛选出用户感性意象词汇，通过访谈法和问卷法进行用户调研，得出感性意象评分，采用因子分析降维得到结构、风格、活力、效用4个主成分因子，选取各因子所对应的代表性样本，得出样本中各区域部位的感性意象匹配度及重要性程度。围绕着用户的喜好倾向展开主播椅的造型意象研究，在实现其功能需求的基础上满足用户心理上的认同并产生情感共鸣。结论 感性工学可以指导不同设计元素在主播椅造型设计中的应用，产品的感性意象设计符合未来产品设计的发展趋势，同时为主播椅造型设计提供有效参考和新思路。 |
| 英文摘要: |
| The purpose of this paper is to explore the design elements and priority of the anchor chair modeling image, and provide guidance and reference for designers. Taking different styles of anchor chair design schemes as research samples, this paper collects and selects users’ perceptual image vocabulary, conducts user survey through interview method and questionnaire method, obtains perceptual image scores, uses factor analysis to reduce dimension. Through this method, four principal component factors are got:structure, style, vitality and utility. Then representative samples corresponding to each factor are selected to obtain matching degree and importance degree of perceptual images of each region in the sample. The research on the modeling image of the anchor chair is carried out around the user's preferences, which can meet the users’ psychological identification and produce emotional resonance on the basis of realizing its functional needs. Kansei engineering can guide the application of different design elements in the design of the anchor chair. The Kansei image design of the product conforms to the development trend of the future product design, and also provides effective reference and new ideas for the anchor chair design. |
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